Canada’s Wellness & Longevity LIVE Event Toronto | Full-Time Contract | November 2026 – July 2027 | Potential to Become Permanent We are launching a recent premium consumer event at the intersection of health, wellness, longevity and human performance. Taking place in Toronto, June 18–20, 2027, Canada’s Wellness & Longevity LIVE Event will bring together leading experts, highly engaged consumers, health and wellness practitioners, creators and some of the world’s most exciting brands for three days of education, discovery, experiences and community. We are looking for an exceptional Director, Strategic Partnerships to help build the commercial foundation of this new event. This is NOT traditional conference sponsorship sales. You will help bring some of Canada’s and the world’s most influential brands into the event from the beginning. We are building a focused portfolio of high-value strategic accounts across: Wellness & Longevity | Fitness & Performance | Health Technology | Wearables | Nutrition | Beauty & Personal Care | Apparel | Financial Services | Hospitality | Retail | Consumer Lifestyle Our targets include leading Canadian brands alongside ambitious international companies looking to build their presence and communities in Canada. How are they building community? Then you’ll work with our team to turn those objectives into partnerships that could include immersive brand experiences, content, community programming, product discovery, thought leadership, hospitality, digital amplification and ideas we haven’t created yet. Develop relationships with senior marketing, brand,



partnerships and market leaders within a focused portfolio of priority accounts. Research and prepare for each account. Work with our leadership, marketing and event teams to translate client objectives into creative, commercially compelling partnerships. You’ll help create it. Negotiate commercial terms. BUILD LONG-TERM VALUE These aren’t intended to be one-event transactions. You’ll help establish relationships with our inaugural partners that can grow into multi-year strategic partnerships. A creative, media or experiential agency Your exact background matters less than your ability to operate credibly with senior marketers and close substantial partnerships. You will likely have 8–12+ years of relevant commercial experience, although exceptional candidates outside that range will be considered. Built senior relationships with major consumer brands Sold to CMOs, VPs of Marketing and other senior decision-makers Turned business objectives into creative commercial solutions Created new business rather than simply managed existing accounts You are commercially ambitious, intellectually curious and highly credible in a senior client meeting.



And you know the difference between presenting an inventory of assets and solving a client’s business problem. Within your first several weeks, you understand the event’s positioning, audience and strategic partnership opportunity and have developed a clear approach to our highest-priority accounts. You are opening senior-level conversations with the brands we most want associated with the event. And you are converting those ideas into meaningful commercial partnerships. By June 2027, you will have played a major role in determining which brands helped launch Canada’s Wellness & Longevity LIVE Event. That means the right person will have considerable influence over the partnerships, commercial strategy and brand experiences that ultimately define the event. You’ll work directly with senior leadership and have the freedom to pursue ambitious ideas. And if the event develops as we believe it can, this initial launch role has the potential to grow into a long-term leadership position within the business.

We offer
competitive senior-level base compensation plus uncapped performance-based earnings, with significant upside for an exceptional partnership seller. The initial appointment will run through July 2027, following the inaugural event, with strong potential to become a permanent leadership role. Canada’s Wellness & Longevity LIVE Event is being created by Strategy Institute, a Toronto-based conference and events company with approximately 30 years of experience producing executive events across North America.

📌 Director, Asset Management (Canada)
🏢 Strategy Institute
📍 Canada