The Senior Manager, Loyalty & Digital is accountable for leading the development and execution of loyalty and digital strategy aligned with the broader business strategy. The role combines strategic vision with hands‑on execution and redefines how customers engage with our brand across restaurants, digital, and delivery. Loyalty Strategy & Program Development Design, launch, and scale a best‑in‑class customer rewards program aligned with long‑term business objectives. Leverage data and insights to continuously optimize program performance and personalization. E-commerce Growth & Digital Execution Develop and execute a high‑growth digital strategy across channels (kiosk, web, app) driving revenue, conversion, and customer acquisition. Identify and prioritize digital initiatives across channels (web, mobile, kiosk, CRM, paid media, partnerships). Partner cross‑functionally and with external partners to deliver seamless customer experiences across all digital touchpoints. Lead cross‑functional initiatives that support the shift from a traditional retail marketing model to a fully integrated omnichannel approach. Align in‑store and digital experiences to create a cohesive and consistent customer journey. Champion the use of customer data, technology, and analytics to enable personalization at scale. testing, learning, and iterating quickly. Drive performance through clear KPIs, dashboards, and accountability to agreed outcomes across teams. Build a culture of ownership, agility, and continuous improvement. Required : 4-year post-secondary degree in marketing, business, consumer behaviour,



or other related field Preferred: MBA 8+ years of experience in loyalty, CRM, digital, or e‑commerce leadership roles ~ Strong experience driving e -commerce growth and digital transformation initiatives ~ High analytical capability, with experience leveraging customer data and insights to drive decisions ~ We focus on your personal development as much as your career development to ensure you can bring your best self to work. Hybrid work model (2–3 days per week in office) Paid vacation and personal days, plus 10 paid KFC Canada holidaysin addition to statutory holidays. Comprehensive health and dental benefits, including HSA and PSA options that allow you to personalize your coverage, plus life insurance and disability coverage, with employer-paid premiums Family-inclusive Employee Assistance Program (EAP) and virtual care Paid parental leave with salary top‑up RRSP and DPSP retirement programs with employer matching We are committed to building a diverse, inclusive, and authentic workplace where everyone feels they belong. If you require accommodation at any stage of the hiring process, please let us know. The expected hiring range for this role is $150,000 to $195,000 CAD , inclusive of base salary and target annual performance bonus. Final compensation will be based on factors such as skills, experience, qualifications, and internal equity. KFC Canada usesartificial intelligence (AI)–enabled tools to support certain aspects of the recruitment process, including application screening and assessment, in accordance with applicable legislation.

📌 Senior Manager, Loyalty (Canada)
🏢 KFC
📍 Canada