Director of Marketing - 12 Month Contract

Location: Remote
Employment Type: Full Time
Level: Executive

Overall Accountabilities

- Marketing Strategy & Growth: Own Ratehub's integrated marketing strategy and translate company and business unit targets and priorities into measurable growth.
- Lead Generation & Revenue: Own marketing's contribution to qualified lead generation across Mortgages, Insurance, and Everyday Banking, with clear targets for volume, quality, conversion, and commercial impact.
- Paid Marketing & Profitability: Own the strategic direction and commercial performance of Paid Marketing, with accountability for delivering qualified leads at a target ROAS that supports profitable growth.
- Content, Social & GEO: Lead an cutting-edge content and social strategy that strengthens Ratehub's authority and keeps the brand ahead of the rapidly evolving search and discovery landscape, including Generative Engine Optimization (GEO) and AI-powered search.
- Brand & PR: Build Ratehub's brand, reputation, and authority as a trusted source of financial information, leading PR, communications, thought leadership, and brand initiatives.
- Customer Engagement & Cross-sell: Lead the strategy for Email/CRM, customer engagement, and cross-sell, including initiatives that support Ratehub's membership mandate and connect customers with relevant products throughout their journeys.
- Partnerships & Distribution: Support business unit leaders in developing BU-specific affiliate and strategic partnerships, while directly owning firmwide partnerships and mortgage affiliate partnerships.
- Budget & Resource Allocation:



Own the overall marketing budget and allocate investment across paid media, content, agencies, freelancers, partnerships, and other marketing initiatives based on business impact and strategic priorities.
- Team Leadership & Performance: Lead, coach, and develop a high-performing marketing team; set clear expectations, foster accountability, and ensure the organization is focused on its highest-impact opportunities.

Key Responsibilities

Lead Marketing Strategy & Growth

- Own and execute Ratehub's overall marketing strategy across brand, acquisition, engagement, retention, and cross-sell.
- Translate company and business unit objectives into clear marketing priorities, strategies, and measurable goals.
- Develop an integrated roadmap across owned, earned, and paid channels.
- Partner with business unit leaders to understand growth priorities, target audiences, and lead requirements, and translate these into effective marketing strategies.
- Establish and monitor KPIs for lead volume, quality, conversion, customer acquisition, and revenue.
- Identify opportunities to grow qualified traffic, leads, customers, and revenue across Ratehub's core verticals.
- Foster a culture of testing, experimentation, and continuous optimization.
- Balance short-term performance with longer-term brand building and customer growth.




- Stay ahead of consumer, market, competitive, and industry trends, and translate them into actionable opportunities.
- Communicate marketing performance, opportunities, and challenges to senior leadership.

Brand & Communications

- Own Ratehub's brand strategy, positioning, voice, and marketing narrative across channels and sub-brands.
- Set the PR and communications strategy, including proactive media relations, reactive commentary, thought leadership, and corporate storytelling.
- Build Ratehub's profile and credibility as a trusted authority in Canadian personal finance and a one-stop shop for financial needs.
- Oversee major brand campaigns, launches, and integrated marketing initiatives.
- Ensure brand-building activity supports broader business and lead-generation objectives.
- Leverage Ratehub's data, insights, and expertise to generate compelling stories and media coverage.

Lead Content Marketing, Innovation & GEO

- Provide strategic leadership and direction to the Content Marketing team, ensuring content supports both brand authority and business growth.
- Establish a forward-looking content strategy that positions Ratehub at the forefront of Generative Engine Optimization (GEO) and emerging AI-powered search and discovery.
- Ensure Ratehub's content is optimized not only to rank in traditional search, but to be discovered, surfaced, and cited by generative AI platforms and answer engines.
- Encourage experimentation with new content formats, data, tools, expert-led content, and other approaches that strengthen Ratehub's authority and visibility.
- Ensure the

📌 Director of Marketing (Canada)
🏢 Go Fractional
📍 Canada