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Title: Senior Manager, Loyalty Acquisition

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

Owns the strategy, design and delivery of the Scene+ engagement program for Scotiabank clients — using loyalty as a commercial lever to drive profitable client behaviours (primacy, spend, deposit and balance growth, product adoption, digital adoption and retention) rather than as a promotional add-on.

The role defines what “good engagement” looks like at a client level, builds the behaviour-change roadmap that gets clients there, and monetizes Scotiabank’s position in the Scene+ ecosystem by working with coalition partners (Empire/Sobeys, Cineplex, Home Hardware, Shell and emerging partners) to put relevant, high-value earn and redemption experiences in front of Scotiabank clients.

Accountable for the commercial return on loyalty investment — balancing client value, partner value and Bank economics (cost of rewards, points liability, incremental revenue and margin) — while ensuring all activity is executed in compliance with governing regulations, internal policies and procedures.

Is this role right for you? - In this role you will:

1. Loyalty Engagement Strategy & Profitable Behaviour Change

Build and own a multi-year Scene+ engagement strategy for the Scotiabank client base, with an explicit line of sight from loyalty mechanics to profitable client behaviours and P&L; impact.

Define the target behaviour hierarchy (e.g.,



card activation and first transaction, everyday spend capture, direct deposit and pre-authorized payments, multi-product depth, digital self-serve adoption, retention at renewal) and the loyalty levers best suited to shift each one.

Design the earn, bonus, accelerator, tiering, gamification and redemption mechanics that drive those behaviours — including the economics, eligibility rules and guardrails for each.

Segment the base and set differentiated engagement strategies for recent, dormant, single-product, high-potential and at-risk clients.

Own the loyalty engagement roadmap end to end: opportunity sizing, business case, prioritization, build, launch and post-launch optimization.

2. Program Economics & Commercial Accountability

Accountable for the ROI of loyalty engagement investment — incremental revenue and margin delivered per dollar of rewards and marketing spend.

Model and manage offer economics in partnership with Finance and Data & Analytics: cost per incremental behaviour, breakage and liability assumptions, earn-to-burn ratios, and payback period.

Set and report the engagement KPI framework (active member rate, earn frequency, redemption rate, points-per-active-member, primacy index, spend lift, attrition delta) and defend results to senior leadership.

Build a disciplined test-and-learn agenda — control-group design,



incrementality measurement, and a documented library of what works, at what cost, for which segments.

3. Loyalty Ecosystem & Partner Engagement

Serve as Scotiabank’s day-to-day engagement lead into the Scene+ coalition and its partners — translating Bank objectives into joint activation plans that also deliver partner value.

Secure partner-funded and partner-enabled offers, accelerators and experiences that make Scene+ demonstrably more valuable to Scotiabank clients than competitor programs.

Own and deliver Scotiabank’s contribution to consortium commitments, including the Empire Net New Shopper Commitment, and convert partner audiences into engaged Scotiabank clients.

Influence the joint marketing calendar, offer inventory and redemption experience to ensure Scotiabank moments are prioritized and sequenced against Bank growth objectives.

Track partner performance against commitments, surface gaps early, and lead the commercial conversation to close them.

4. Campaign Design, Personalization & Business Line Enablement

Lead the design and delivery of loyalty-led campaigns and always-on lifecycle journeys — moving from broadcast promotions toward targeted, triggered and personalized next-best-offer engagement.

Partner with Marketing, Digital, Channels and Martech teams to deploy offers through the highest-performing channels and to close execution gaps in decisioning, targeting and measurement.

Equip Cards, Day-to-Day Banking, Lending, Branch and Contact Centre teams with clear loyalty value propositions, client-facing narratives and enablement materials.

Translate strategy into executable roadmaps, briefs and req

📌 Senior Manager, Loyalty Acquisition (Canada)
🏢 Scotiabank
📍 Canada