Company Description

Since 1940, Dairy Queen® has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.
S., Canada and more than 20 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.
Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

Job Description

This position may be filled in either the United States or CanadaWe have an exciting opportunity available for a Vice President, Digital Commerce & Loyalty, U.
S. and Canada based out of our corporate headquarters in either Bloomington, MN or Burlington, ON. The Vice President, Digital Commerce & Loyalty is charged with accelerating Dairy Queen’s digital commerce, loyalty, and gift card ecosystem across the U.
S. and Canada. This role has accountability for driving digital revenue growth, increasing customer lifetime value, and improving franchisee profitability through best‑in‑class digital experiences and programs.

Key Accountabilities Include:

Digital Commerce and Revenue Growth

Own the digital commerce strategy and roadmap to $1B in sales by 2030 across the U.
S. and Canada,



with full accountability for driving growth across online ordering, mobile app, web, and third‑party delivery platforms.
Lead initiatives to accelerate digital sales performance, including conversion, visit frequency, and average check, through continuous optimization of the digital ordering, checkout, and fulfillment experience.
Establish and manage clear performance targets and KPIs tied to revenue growth, margin impact, ROI, and franchisee value creation.
Identify, prioritize, and execute high‑impact growth opportunities that deliver incremental revenue and sustained customer retention through digital channels.
Partner cross‑functionally with Technology, Operations, Marketing, Data, and Finance to ensure digital initiatives are operationally viable, scalable, and executable across both markets.

Loyalty, CRM, and Customer Value Platforms

Define and evolve a best‑in‑class loyalty and CRM strategy designed to increase engagement, visit frequency, and customer lifetime value at scale across the U.
S. and Canada.
Own the end‑to‑end loyalty experience, including the program value proposition, offer and earn/burn strategy, personalization approach, and seamless integration across digital and in‑store touchpoints.
Oversee owned digital communications channels, including email, push, SMS, and in‑app messaging, to support national brand campaigns and drive personalized, data‑driven customer engagement.




Establish explicit success metrics, learning agendas, and financial performance measures to continuously optimize loyalty economics, ROI, and long‑term value creation.
Provide strategic oversight of the Dairy Queen Gift Card business across the U.
S. and Canada, ensuring tight integration with digital commerce, loyalty, and promotional efforts to drive customer acquisition, retention, and incremental spend, while partnering cross‑functionally to enable scalable execution and financial discipline.

Digital Product, Experience, and Platform Leadership

Own the commercial performance of the digital product ecosystem, including the mobile app, web, loyalty and gift card platforms, and supporting MarTech capabilities, with accountability for revenue growth, conversion, and customer lifetime value.
Partner closely with Technology and Analytics & Insights teams to shape platform roadmaps and prioritize features based on revenue upside, margin impact, ROI, and franchisee profitability.
Drive best‑in‑class UX/UI across all digital touchpoints, leveraging customer insights, usability testing, and data‑driven design to reduce friction, improve engagement, and increase conversion.
Ensure all digital experiences deliver measurable financial performance, balancing speed to market with long‑term platform health, scalability, and cost efficiency.

Data‑Driven Optimization and Innovation

Foster a disciplined test‑and‑learn culture by leveraging experimentation methodologies (A/B testing, control groups, holdouts) to rapidly validate ideas, quantify commercial impact, and inform investment decisions.
Partner closely with Analytics and Insights to build a comprehensive, 360‑degree

📌 Vice President, Digital Commerce (Canada)
🏢 SilverShoots
📍 Canada