Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. Equinix is the world’s digital infrastructure company, and the brand has to work as hard as the business does. The Director, Brand Activation owns how the Equinix brand is executed and activated across all of Global Marketing. Web, Social, Paid Media, and Thought Leadership, and equally the demand campaigns, the field and partner programs in every region, and the events where customers meet us in person. You will manage our external creative and brand resources as a single portfolio, build and run the AI agents that handle brand intake, review, and operational work, own brand naming and trademark management, run the company store, and lead how the brand shows up at events. This is a senior individual contributor role with a wide remit and real authority. It suits someone who has led brand or creative teams and now wants to lead through standards, partners, and influence rather than headcount. Director, Brand, and work daily with peers across the Brand & Digital pillar, Revenue Marketing, Field & Partner Marketing, Global Events, Product Marketing, Communications, and Legal. Brand activation across Global Marketing Be the single point of accountability for how the Equinix brand shows up across the whole marketing organization, and the person every team goes to when they need the brand to work harder for them Translate brand strategy into activation plans that Web, Social, Paid Media, and Thought Leadership can execute,



and set the brand standards each of those teams builds from Make sure demand and product campaigns carry the brand as well as the offer, partnering with Revenue Marketing and Product Marketing from the brief rather than at the final review Bring consistency to field and partner activation in every region, giving regional teams the standards, assets, and judgment they need to adapt the brand locally without fragmenting it Lead brand activation at events, including Connect (our global sales kickoff), flagship industry and customer events, and the partner and field events that carry our brand into the market, in partnership with Global Events Partner with Communications on brand narrative, including the company’s position on data centers and the communities they operate in the channel, campaign, field, and events teams run their own programs Own the brand agency roster, contractor pool, and associated budget as one portfolio: selection, scoping, briefing, performance, and spend Direct agency work so that external partners deliver to brand standards and to the priorities of the organization, not team by team or region by region Design, deploy, and manage the AI agents that run the brand’s day to day operations: request intake and triage, brand review and compliance checks, asset and template retrieval,



and first drafts of routine creative and copy Own the self service operating model that lets teams across Equinix create on brand work through agents and templates rather than routing every request through a central creative team Measure and improve the model: request volume, turnaround, review accuracy, and adoption across teams, and retire what is not working Partner with Marketing Ops and IT on tooling, data, and governance so brand agents fit the broader Marketing AI stack rather than sitting beside it Own brand naming for Equinix: product and service names, program and initiative names, and internal naming requests, running a clear process with Product Marketing and Legal Manage the trademark portfolio with Legal, including clearance, filings, renewals, and enforcement of brand usage Own the Equinix company store end to end: assortment and design, vendor and fulfillment management, quality, and the way merchandise reflects the brand 10 or more years in brand, creative, or integrated marketing, including several years leading brand execution for a global B2B company. A track record of activating a brand across the full marketing mix: owned and paid channels, demand campaigns, field and regional programs, and live events. Hands on experience managing agencies and external creative resources, including scoping, budgets, and holding partners to a standard Experience with naming and trademark work, or the judgment to run it well with Legal as a partner Hands on experience deploying AI agents or AI enabled workflows in a marketing or creative function, and a transparent point of view on where they belong and where they do not. You care whether the work is good and whether it shipped on time, and you can tell the difference between the two The ability to influence peers and senior stakeholders

📌 Director, Brand Activation (Canada)
🏢 Equinix
📍 Canada