AboutREBEL

REBEL is the first and largest tech platform transforming retail's $1 trillion returns problem into a smarter, more sustainable model. As the only Certified B Corporation returns recommerce marketplace backed by top-tier investors, we're leading the returns revolution - partnering with over 2,500 top brands to give shoppers unbeatable deals of up to 70% off on open-box products, while keeping millions of pounds of returns out of landfills every year.

This role is for a builder: strategic enough to set direction for a channel, and energized by doing the work, not outsourcing it.

TheRole

The Director of Brand Marketing leads REBEL's organic brand presence and is accountable for growing brand awareness, engagement, and earned reach. You'll set the strategy for how REBEL shows up on social and in the press, and you'll personally execute against it alongside a lean team.

You'll partner with the CEO and leadership on REBEL's overall brand positioning, then translate it into content, campaigns, and cultural moments that travel. Success will be measured through a combination of brand, engagement, creator, earned media, and commercial performance metrics.

Thisisnota"manageagencies"role.Thisisaroleforsomeonewhoknowshowbrandsactuallygrowontheinternet.

WhatYou'llOwn

SocialMedia&ViralStorytelling;

- Lead REBEL's social strategy end-to-end across key platforms (e.g., Instagram, TikTok, LinkedIn, emerging channels)
- DevelopandevolveREBEL'ssocialvoice,tone,andstorytellingstyletomaximizereach,shareability,andculturalrelevance
- Setaclearpointofviewonwhatcontentshouldtravel,trend,andbreakthrough—andpersonallyhelpcreateit




- Runahigh-velocitytest-and-learncontentenginefocusedonvirality,scaledawareness,andbrandaffinity
- Setandreportongoalsfororganicreach,impressions,engagement,shareofvoice,andfollowergrowth

EarnedMedia≺(Hands-On)

- Driveearnedmediastrategyandexecution—storydevelopment,pitching,andrelationshipbuilding
- TurnsocialmomentumandculturalmomentsintoPRwins,andviceversa
- Secureconsistent,high-impactcoveragethatreinforcesREBEL'sbrandstoryandfuelsawareness

CreatorPartnerships&Community;

- Identify,recruit,andmanagecreatorpartnershipsbuiltforauthenticstorytellingandorganicreach,notpaidperformance
- Ensurecreatorcontentfeelsnative,on-brand,andcapableofdrivingviralmoments
- Identifyculturalmoments,trends,andinternetconversationswhereREBELcancrediblyparticipate
- Build grassroots buzz through community engagement and reactive storytelling; turn customers and fans into active brand advocates

WhatYou'llContributeTo

- Brandpositioningandnarrative. Partner with the CEO and leadership to evolve REBEL's positioning and personality; maintain and enforce the brand voice and style guidelines that scale across the organization
- Brandstewardship.Actasaday-to-daystewardofthebrand,helpingteamsmovefastwithoutdilutingit
- BrandandIRLpartnerships.



Support co marketing partnerships and event opportunities that grow awareness and virality
- Cross-functional alignment.Work closely with growth, creative, and product to keep brand storytelling connected to business goals

Leadership&Scale;

- Leadthroughinfluencetoday;growintomanagingasmallsocialandbrandteamovertime
- Managecontractors,freelancers,andcreatorsasneeded
- Buildlightweightprocessesthatenablespeed,creativity,andconsistency

WhatWe'reLookingFor

Experience

- 7–10yearsinbrandmarketing,social,PR,orculturalmarketing
- Proventrackrecordofgrowingabrandthroughorganicsocialandearnedmedia
- Hands-onexperiencecreatingorcontributingtoviral,culturallyresonantbrandmoments
- Experience setting and reporting on social and brand performance metrics, and connecting them to business outcomes
- Experiencebuildingormaintainingbrandvoiceandsocialguidelinesacrossteams
- Startuporchallengerbrandexperiencestronglypreferred

SkillSet

- Exceptionalstorytellerwithstrongwritingandcreativeinstincts
- Deepunderstandingofhowcontentspreadsonsocialplatforms
- StrongPOVonwhatworks—andwhatdoesn't—ontheinternettoday
- Data-informedbutcreativelyled;knowshowtobalancemetricswithintuition
- Comfortableoperatingwithoutagencies,bigteams,orsafetynets

Mindset

- Buildermentalitywithabiastowardaction
- Willingtopersonallycreate,edit,post,anditerate
- Lowego,highstandards,strongopinions,looselyheld
- Energizedbyspeed,experimentation,andownership
- Obsessedwithturningsocialstorytellingintomassivebrandawareness

WhyREBEL

- Leadsocialandbrandstorytellingatacompanyreadytoscaleawarenessfast
- Directaccesstofou

📌 Director of Brand Marketing (Canada)
🏢 Rebel
📍 Canada