Lead the marketing strategy for Manulife Canada as Chief Marketing Officer. This hybrid role focuses on brand management, customer engagement, and data-driven marketing strategies. As a key member of the Canada Segment Leadership Team, the CMO drives marketing excellence aligned to growth objectives and financial performance. You will collaborate with business and technology leaders to craft integrated marketing strategies that bolster customer acquisition and retention. This position aims to modernize marketing practices, leveraging AI and digital tools for enhanced personalization and effectiveness. Define comprehensive marketing strategy aligned to business goals
• Partner with leaders to drive demand generation and digital adoption
• Establish metrics to optimize marketing effectiveness and ROI
• Manage the marketing budget and annual planning processes
• Strengthen marketing's role in revenue growth and effectiveness 15+ years in marketing leadership, preferably in financial services
• Proven experience in executing complex marketing strategies
• Strong acumen in data, AI, and customer insights
• Bachelor's degree in business or related field Advance your career leading a high-performing marketing organization at Manulife, driving creative strategies for customer engagement and growth. #