Digital CX Lead

Location:
Toronto, Canada

About the role
As the Digital CX Lead, you will be responsible for enabling the successful adoption, utilization, and value realization of customer engagement and content capabilities within the Canada LOC, with deep MarTech expertise across platforms, integration points, and digital execution. Working closely across Commercial, Medical, Marketing & Commercial Operations and DD&T;, and drive the adoption of omnichannel engagement capabilities, Content Factory services, content innovation capabilities, TakedaConnect, and the broader web ecosystem. You will serve as business partner and point of contact for local customer engagement and content capability enablement, ensuring global capabilities are effectively deployed, adopted, and optimized to support customer engagement objectives within Canada. You will be accountable for capability enablement, maturity assessment, best-practice sharing, and continuous improvement of digital customer engagement and content capabilities while helping identify opportunities to improve business outcomes through the effective use of data, digital, AI-enabled, and content-driven engagement approaches.

Reporting Manager: Head of DD&T;, Canada

How will you contribute

- Customer Engagement & Omnichannel Drive adoption of customer engagement and omnichannel capabilities across Commercial and Medical, including TakedaConnect and key web ecosystem touchpoints. Support local adoption of NBA and Voice of Customer capabilities in close collaboration with DD&T; team members (e.g. Tech and AI partner, data product manager) and cross-functional business partners. Enable effective utilization of digital engagement platforms and services,



with strong focus on understanding MarTech platform integration dependencies, interoperability needs, and reliable local execution. Ensure content and campaign execution is designed to generate structured, usable data for insights, reporting, and optimization, and partner with Data Excellence and Data Products to support interoperability, consistency, and analytics readiness across CX platforms. Systematically capture pain points, unmet needs, and capability gaps in Canada’s Digital CX and content ecosystem. Translate findings into explicit, actionable inputs for IBU / Global DD&T; platform and product teams, including assessment/activation of new channels, e.g. WABA. Partner with business teams to improve customer engagement outcomes.
- Content & Content Factory Drive adoption of Content Factory capabilities and services. Enable use of Content Hub, AssembleIQ, and modular content approaches, while understanding local content requirements such as PAAB and partnering with cross-functional team and external stakeholders as needed to address them effectively. Promote content reuse and content best practices. Monitor adoption and identify opportunities to improve value realization.
- Capability Innovation & Continuous Improvement Support adoption of AI-enabled customer engagement capabilities and emerging solutions. Identify opportunities to improve customer engagement and content effectiveness.



Share successful practices and lessons learned across teams and markets. Gather user feedback and recommend capability improvements, using the shared requirements-discovery approach to frame CX and content needs clearly and routing broader cross-domain demand through the Technology & AI Partner as appropriate.
- Stakeholder Partnership Partner with Commercial, Medical, MCE, and DD&T; teams to enable integrated customer engagement, content excellence, TakedaConnect, and the local web ecosystem. Support rollout and adoption of new capabilities and enhancements. Provide market feedback and local insights to global teams.

Ways of Working / Scope Boundaries

This role ensures local enablement, adoption, and continuous improvement of customer engagement and content capabilities in Canada, including TakedaConnect and relevant web ecosystem touchpoints, in close coordination with Technology and AI partner and other stakeholders. The role partners closely with IBU DD&T;, MCE, Commercial and Marketing Operations, NGCE, and cross-functional partners in Commercial and Medical team who are responsible for content and execution within their domains.

What you bring to Takeda

Bachelor’s degree in Business, Marketing, Technology, Life Sciences, or related field.

7+ years of relevant experience in digital engagement, omnichannel, customer experience, content management, marketing technology, or CRM/technology roles within pharmaceutical/life sciences.

Strong growth mindset, with openness to feedback, continuous learning, and adapting quickly in a changing business and technology environment.

Deep understanding of customer engagement capabilities, content management approaches, digital

📌 Digital CX Lead (Canada)
🏢 CAN - 3032 Takeda Canada
📍 Canada