Drive market strategy as the Product Marketing Lead for Merchant Services in Canada. Leverage insights for positioning, segmentation, and go-to-market strategies in this leadership role. As a Vice President at a leading organization, you will be responsible for translating market insights into actionable strategies for Merchant Services in Canada. This role requires a robust focus on customer-facing messaging and market positioning, partnering with various teams to ensure compliant and effective materials for sale and marketing. You will direct the go-to-market strategy while ensuring alignment with product offerings and regulatory needs. Key Responsibilities:
- Analyze market trends and customer needs for product strategy
- Craft tailored value propositions and messaging for target segments
- Create sales and marketing tools to enhance product promotion
- Develop go-to-market strategies for payment solutions
- Collaborate to ensure compliance across regulatory requirements
Requirements:
- Bachelor’s degree in Marketing or relevant field
- 8+ years in product marketing or related experience
- Proven ability in creating differentiated messaging
- Strong analytical and strategic thinking skills
- Exceptional written and verbal communication abilities
Lead the charge in product marketing, driving narratives and strategies to meet market needs. #J-18808-Ljbffr