Environment: High-Growth MedTech | Startup Mindset | Hands-On Leadership Kurage is a fast-growing MedTech company transforming neurorehabilitation through its proprietary NeuroSkin® technology. Combining Functional Electrical Stimulation (FES), advanced movement analysis, and intelligent technology, NeuroSkin supports innovative rehabilitation programs for people living with neurological conditions. As Kurage accelerates its expansion across Canada, our commercial strategy focuses on two priority therapeutic areas: Multiple Sclerosis (MS): Supporting mobility, walking function, and long-term rehabilitation through personalized NeuroSkin programs. Kurage is entering a critical scale-up phase, moving from clinical innovation toward large-scale market adoption through direct patient acquisition, clinical referrals, and an expanding network of partner clinics. We are seeking an entrepreneurial, data-driven, and hands-on Head of Growth & Marketing – Canada to build and scale our patient acquisition engine across these two priority markets. The Head of Growth & Marketing will lead Kurage's growth strategy in Canada, with a primary focus on accelerating patient acquisition, improving conversion rates, and developing scalable marketing programs for Stroke and Multiple Sclerosis. This is not a traditional corporate marketing position. We are looking for a growth leader who combines strategic vision with the ability to execute, test current acquisition channels, optimize conversion funnels, and deliver measurable commercial results. Multiple Sclerosis – Patient Acquisition & Community-Based Growth Develop acquisition strategies targeting people living with MS, supported by physiotherapists, neurologists, MS clinics, community organizations, and Kurage's partner clinic network.



The role will also establish repeatable marketing processes, growth analytics, and launch programs to accelerate Kurage's expansion across Canada. Build differentiated, data-driven growth strategies for Stroke and Multiple Sclerosis, reflecting the distinct needs, care pathways, and decision-making processes of each patient population. Identify and segment stroke patient populations based on rehabilitation needs and stage of recovery. Coordinate local acquisition campaigns with Kurage partner clinics. Develop campaigns adapted to different stages of post-stroke recovery. Develop educational content on FES, walking rehabilitation, and mobility support. Create targeted digital acquisition and patient nurturing journeys. Develop community engagement initiatives with MS organizations and patient communities. Develop long-term engagement strategies aligned with the ongoing rehabilitation needs of people living with MS. Coordinate local awareness and patient acquisition initiatives with partner clinics. Take ownership of marketing funnel performance, working closely with Sales and Clinical Operations to improve the conversion of qualified leads into patients. Improve landing page conversion and appointment booking performance. Implement A/B testing and continuous optimization. Translate Kurage's scientific and clinical expertise into compelling, differentiated,



and commercially effective rehabilitation offerings. Health-economic value propositions in collaboration with Medical Affairs Digital landing pages and educational content Internal training materials Ensure that all medical and clinical claims are reviewed and validated by the appropriate internal experts. Create clear, trusted, evidence-based offerings that support patient understanding, clinical credibility, and commercial conversion. Develop and deploy a standardized growth model across Kurage's expanding network of partner clinics. Digital Activation Local Stroke and MS campaigns Geo-targeted advertising Local SEO Email marketing and automated patient nurturing Field Marketing Community awareness initiatives Local partner events Performance Management Replicate successful acquisition initiatives across the network. Lead Growth Analytics and Commercial Performance Establish a data-driven approach to growth, with performance visibility across Stroke and MS. Business Performance Customer Acquisition Cost (CAC) Marketing-attributed revenue Marketing return on investment Growth performance by clinic and geography Present monthly growth performance reviews with clear recommendations and corrective actions. Make acquisition, conversion, and marketing investment decisions fully measurable and performance-driven. Build a Scalable Growth Marketing Function Help structure Kurage's marketing Organizations for its next stage of growth. Coordinate internal resources, marketing agencies, and external partners. Establish an experimentation-driven marketing culture. Develop CRM and marketing automation capabilities in collaboration with the Digital team. Establish clear accountability for marketing

📌 Head of Growth (Canada)
🏢 Kurage
📍 Canada