20 Oct
|
Google
|
Toronto
Minimum qualifications: Bachelor's degree or equivalent practical experience. 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis. Experience working with advanced measurement methodologies, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Incrementality testing (Conversion Lift, Brand Lift), or Causal Impact analysis. Preferred qualifications: Experience in deploying first-party data strategies, custome...
📌 Marketing Science Lead (Toronto)
🏢 Google
📍 Toronto