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PagerDuty is seeking a talented Senior UX Designer to join our Growth and Web Experience team, reporting to the Director of Growth & Web. In this role, you will lead the design strategy and execution of pagerduty.com's web experience, collaborating with growth, development, and marketing stakeholders to create high-converting experiences that showcase PagerDuty's products.

As an accomplished UX designer with a strong foundation in interaction and visual design, you will lead the end-to-end user experience of our web presence. Understanding PagerDuty's diverse user base - from DevOps engineers to business leaders - you'll digest complex problems and create simple, usable solutions through system maps, user flows, and prototypes. Your ability to communicate design decisions effectively to stakeholders will be crucial in creating intuitive experiences that guide users through their buying journey.

In addition to crafting exceptional user experiences, you will play a crucial role in optimizing our acquisition funnel through data-driven design decisions, A/B testing, and experimentation. Your mastery of aesthetics and visual hierarchy will ensure users can quickly find the information they need, while your analytical mindset will help translate user behavior data and testing results into design improvements that enhance the customer journey. You will be responsible for building and maintaining a world-class design system, working closely with front-end engineering teams and content partners to ensure scalable implementation of customer experiences that drive conversion.

The ideal candidate is a curious and passionate problem solver who thrives on data-driven design and storytelling. You have a strong aesthetic sensibility combined with deep understanding of UX/UI principles, particularly in the technical B2B market. As a cooperative team player, you excel at communicating design choices to non-designers. Your ability to bring clarity to complex problem spaces, combined with your passion for crafting innovative customer acquisition tactics, makes you an effective advocate for design excellence.

This role is expected to come into our Toronto office 1 day/week so you can thrive in your new role and fully embrace being a Dutonian!

Web Design Strategy & Leadership: Develop compelling visions that solve user needs and business problems that creates a clear path from current state to future state stakeholder alignment.

End-to-End UX Design: Create user flows,



wireframes, prototypes, and detailed specifications that optimize the web experience from discovery to conversion, incorporating market analysis and customer feedback.

Partner with growth and analytics teams to identify and execute experiments that improve website conversion rates, focusing on the full acquisition funnel from lead generation to conversion.

Understand and optimize the end-to-end customer journey for each of our key personas, identifying friction points and developing solutions that create seamless and delightful experiences.

Design System Implementation: Collaborate with web developers to ensure design solutions are technically feasible and maintain consistency across the platform while adhering to established design patterns.

5+ years of UX design experience on B2B SaaS websites

- Proven track record working with growth teams to optimize conversion rates through A/B testing and analytics across marketing funnels (MQLs, SQLs, form completions)
- Ability to use data insights, stakeholder feedback, and user behavior analysis to inform web experiences
- Expert proficiency in modern design tools (Figma) for creating and maintaining scalable design systems
- Demonstrated ability to collaborate effectively with engineering, marketing, and growth teams to implement complex web experiences

Experience with WordPress or similar CMS platforms, analytics tools (GA4, Heap), and heat mapping tools (CrazyEgg)

Basic front-end development knowledge (HTML/CSS/JS) and experience working with component libraries and Storybook

Motion design and animation skills, combined with knowledge of atomic design principles for creating engaging, scalable web experiences

Track record of successfully partnering with Brand teams to develop cohesive digital assets across properties

The base salary range for this position is 87,000 - 122,000 CAD. This role may also be eligible for bonus, commission, equity, and/or benefits.

Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.

Whether you're new to the corporate world,



returning to work after a gap in employment, or simply looking to take the next step in your career path, we are excited to connect with you.

We offer a hybrid, flexible workplace. We also provide ample opportunities for in-person and virtual connection, like team offsites and volunteering events.

You will see our values ingrained in how we support our customers, collaborate with our colleagues, develop our products and foster an inclusive and empathetic work culture.

Champion the Customer | Put users first to design great products and experiences.

Run Together | Build strong teams that amplify our impact on users.

As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site .

Competitive salary

Flexible work arrangements

Generous paid vacation time

Paid holidays and sick leave

Company equity*

Retirement or pension plan*

Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*

HibernationDuty - an annual company paid week off when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge

NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud revolutionizes how critical work gets done, and powers the agility that drives digital transformation. Customers rely on the PagerDuty Operations Cloud to compress costs, accelerate productivity, win revenue, sustain seamless digital experiences, and earn customer trust. More than half of the Fortune 500 and more than two thirds of the Fortune 100 trust PagerDuty including Cisco, Cox Automotive, DoorDash, Electronic Arts, Genentech, Shopify, Zoom and more.

Led by CEO Jennifer Tejada, PagerDuty's Board of Directors is 50% female and 62% URP representation. We strive to build a more equitable world by investing 1% each of company equity, product, and employee volunteer time.

Go behind-the-scenes on our careers site and @pagerduty on Instagram.

PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.

PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.

📌 Senior UX Researcher - Design (Toronto)
🏢 PagerDuty
📍 Toronto