Our client is a health and wellness platform built on expert human judgment rather than generic AI. The app pairs members with guides created by leading experts across neuroscience, nutrition, longevity, and human performance, turning decades of specialized knowledge into personalized, everyday guidance.
For members, the product delivers clarity and confidence in the health decisions that matter most. You will design the activation and retention systems that turn a first session into a daily habit, run the experiment program that proves what actually works, and set the activation and retention roadmap without waiting on founder sign-off. You will work day to day across senior engineers, designers, and the growth marketing team.
This is an in office role in Old Montreal. It is not a fit if you need remote work, if you would rather watch dashboards than run experiments, or if you need someone else to prepare the data before you can dig into it.
Run the analytics yourself in PostHog, defining and defending the metrics rather than waiting on a data team




Question the instrumentation before trusting a number, and confirm the events are right before reading a drop-off
Run real experiments with sized samples and stated windows, and retest every winner before acting on it
Set the activation and retention roadmap and drive it across engineering, design, and marketing
Demonstrated track record moving activation, retention, or monetization metrics in a consumer app or free-to-play game, with the specific numbers to back it up
Skeptical about instrumentation by default: you question the events before interpreting the data
Credibility with senior engineers and designers, and a history of driving alignment across functions without formal authority
Based in Greater Montreal and able to work on site in Old Montreal
Experience with habit-forming consumer products in health, wellness, fitness, learning, or games

📌 Growth Product Marketing Manager (Remote) (Montreal)
🏢 GuruLink
📍 Montreal