Directive Consulting is the leading B2B marketing agency for brands that are reliable about the metrics that matter most.

Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.

If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices

Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.

Customer Generation

Content Production

Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them.





Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting

Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals.

Use of the project management tool Asana is required.

This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner.

In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client

Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards.

When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings

When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more.

Bi-weekly meetings with the client

Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables

4. 2 Bi-Annual business review presentation

A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization,



and link building

- Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics
- Proven organisational, project, and time management skills
- Genuine enthusiasm for digital marketing, SEO and Content
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Growing into another service line such as SEO or Paid Media

Growing within their current service line such as increasing content, SEO, or Paid Media budgets

Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments.

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

? Bonus - Annual bonus based on tenure, which scales in total amount over time

? Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

As a remote-first company, you’ll have the ability to work from your home office. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to View email address on creativetechgigs.com’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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📌 Content Marketing Strategist (Remote) (Canada)
🏢 Directive
📍 Canada