The Marketing Manager runs execution for Foundation’s marketing engine. This person takes the plan set by the Head of Marketing and makes it happen across campaigns, the website, SEO, paid media and sales enablement. They work with Sales and Paid to grow pipeline and improve how much of it converts to revenue.
This is a hands-on role for a strong operator who ships quickly, measures everything and keeps standards high. It also leads the Social Media & Marketing Coordinator, which includes delegating work, coaching and holding quality. Core Responsibilities Pipeline Execution with Sales & Paid
Work with Sales on lead handoff, MQL/SAL follow-up and regular pipeline reviews, so marketing-sourced leads move quickly and nothing falls through
Work with the Paid Department to launch and improve campaigns: audience targeting, landing pages, offers and budget pacing, measured on pipeline outcomes, not just clicks and form fills
Find where pipeline stalls (volume, conversion or velocity) and run tests to fix it
Website & SEO
Own the Foundation website: updates, new pages, landing pages and day-to-day maintenance in the CMS
Own on-page and technical SEO for the site, service pages and landing pages, including keyword targeting, metadata, internal linking, schema, site speed, indexation and crawlability for both search engines and AI crawlers
Improve the site’s conversion rate through testing forms, CTAs, page layout and offers
Monitor site health and performance in tools like Google Search Console, GA4, Ahrefs or Semrush, and fix issues proactively
Work with the Content Manager where site SEO and editorial content overlap (for example, internal linking, page templates and topic overlap between service pages and articles)
Campaigns, Programs & Go-to-Market Execution

Execute integrated marketing campaigns tied to service launches, Industry moments and events,



Thought leadership themes (collaborate with the Content Manager)
Coordinate with Creative, Growth, Paid, Sales and Content so campaigns ship on time, on brand and as planned
Apply Brand-to-Demand principles and Category Entry Points (CEPs) in targeting, landing pages, paid campaigns and sales materials
Coach and mentor the Marketing Coordinator: set goals, give regular feedback and build a development plan that grows them toward fully owning social
Delegate execution with clear briefs, owners and deadlines, then hold the line on quality and timelines
Work with the Creative Director to uphold creative quality standards on everything this role ships
Performance Analytics & Reporting
MQL volume, MQL → SAL conversion, pipeline velocity, cost per SAL and marketing-influenced revenue
Build and maintain dashboards (HubSpot preferred) that give leadership a clear, trusted view of performance
Track performance across Paid media efficiency and pipeline contribution, Website traffic, conversion rate and organic/AI search visibility, Campaign, event and email engagement, Sales enablement asset usage
Analyze results and bring the Head of Marketing clear insights and recommended next steps
Act as a subject matter expert on Foundation’s services (SEO, GEO, Reddit, distribution, content) on second and third sales calls, building credibility, clarity and buyer confidence
Support audits and proposals as a reviewer and quality partner, making sure they match Foundation’s positioning and the buyer’s needs




Oversee production and upkeep of sales enablement assets: pitch decks, templates, one-pagers, service pages and supporting documentation for audits and proposals
Make sure Sales always has current messaging, proof points, service positioning and case studies (case study production sits with the Content Manager)
Build and maintain repeatable marketing and enablement systems: Capture patterns from sales conversations and buyer questions (objections, CEPs, decision dynamics) and share them with the Head of Marketing, Content Manager and Sales

3–5 years of B2B marketing experience. Hands-on SEO experience: technical and on-page SEO, keyword research and SEO tools (GSC, GA4, Ahrefs or Semrush)

- Website experience: comfortable building and editing pages in a CMS (WordPress, HubSpot, Webflow or similar). Basic HTML/CSS is a plus.
- CRM (HubSpot preferred), dashboards, spreadsheets and attribution, and you turn data into clear recommendations
- A track record of working with Sales and Paid teams to drive pipeline
- A strong executor: organized and rapid, you finish what you start and run several projects at once without dropping quality
- Strong delegation skills and experience coaching or mentoring at least one junior teammate
- CRO or A/B testing experience; Pipeline impact: MQL volume and MQL → SAL conversion rate, Pipeline velocity and cost per SAL, Marketing-influenced pipeline and revenue

Website & SEO: Organic and AI search visibility for service and landing pages, Website conversion rate, Technical site health (Core Web Vitals, crawl and index issues)
Enablement adoption and asset usage in active deals, Qualitative feedback from Sales
Base salary $60k–$90k CAD depending on experience and location
OTE $65k–$100k CAD (team performance bonus and company-wide profit-sharing)
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📌 Coordonnateur marketing & réseaux sociaux (Canada)
🏢 Leading
📍 Canada