Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3
Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee.The company works with more than 130 000 farmers in 18 countries through the Nespresso Sustainable Quality Plan to embed sustainability practices on farms and the surrounding landscapes.Launched in 2003 in collaboration with the NGO Rainforest Alliance, the Nespresso Plan helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
Loyalty Marketing Specialist
Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee.The company works with more than 130 000 farmers in 18 countries through the Nespresso Sustainable Quality Plan to embed sustainability practices on farms and the surrounding landscapes.Launched in 2003 in collaboration with the NGO Rainforest Alliance, the Nespresso Plan helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
In 2022, Nespresso achieved B Corp certification - joining an international movement of over 10'000 purpose-led businesses that meet B Corp's high standards of social and environmental responsibility and transparency.
In 2025, it operated a global retail network of 849 boutiques. For more information, visit the Nespresso website:
We are looking for a Loyalty Marketing Specialist to work at Nespresso, in Montreal, reporting into the Consumer Experience, Lifecycle & Retention Manager. A day in the life of a Loyalty Marketing Specialist
This role is both strategic and hands-on - As the Loyalty Marketing Specialist, you will be responsible for developing, executing, and optimizing customer lifecycle and loyalty initiatives that drive engagement, retention, repeat purchases, and customer lifetime value (LTV). You will play a critical role in shaping the customer lifecycle strategy, overseeing key customer journeys and CRM communication strategies though onboarding, engagement, retention, loyalty and win-back activities.
The ideal candidate combines strong CRM and loyalty marketing expertise with an analytical mindset, excellent project management skills,



and a passion for creating meaningful customer-centric experiences that drive impactful business results.
Lead the development, execution, and continuous optimization of end-to-end customer lifecycle strategies and activations to increase engagement, retention, loyalty, and customer lifetime value while reducing churn
Act as a strategic partner by identifying growth opportunities through CRM insights, customer behaviour analysis, and market trends, translating lifecycle and loyalty priorities into actionable local plans
Own the CRM communication strategy across email, SMS, push notifications, and other direct-to-consumer channels, ensuring relevant, personalized, and data-driven customer experiences throughout the customer journey
Develop and execute targeted customer marketing plans and lifecycle campaigns in collaboration with global and local stakeholders across Marketing, eCommerce, Retail, Finance, IT, Supply Chain, and Customer Service teams
Monitor, analyse, and report on key performance indicators, including retention, reactivation, engagement, customer lifetime value, purchase frequency, churn, and customer satisfaction, providing recommendations to improve performance
Act as a key cross-functional partner and escalation point, coordinating resolution of loyalty issues with the head office
Contribute to the evolution of loyalty program benefits, rewards, communications, and member experiences aligning business objectives, technological capabilities, and customer data
Stay informed on industry trends, competitive activities, and loyalty marketing best practices to continuously improve customer engagement strategies
Campaign & Project Management
Lead end-to-end campaign and project delivery, including planning, briefing, budgeting, timeline management, stakeholder alignment, execution, and post-campaign analysis
Drive cross-functional collaboration by proactively identifying risks and opportunities, implementing mitigation plans, and removing roadblocks to ensure seamless execution
Plan, coordinate, and execute omnichannel customer marketing campaigns across email, SMS, push notifications, digital platforms, retail channels,



and other direct customer touchpoints
Collaborate with internal and external partners to develop campaign briefs, customer journeys, content strategies, creative assets, and activation plans
Ensure consistent customer messaging and alignment with brand strategy across all customer touchpoints and channels
To succeed in this role, you’ll bring a strong CRM mindset, a passion for customer engagement and the ability to turn insight into action. You’ll be confident working cross-functionally, managing multiple priorities and using data to shape propositions that improve customer experience and business performance.
Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field

Minimum 4 to 5 years of experience in CRM, loyalty marketing, customer lifecycle marketing
Experience in direct-to-consumer, retail, e-commerce, FMCG, or subscription-based businesses
Experience managing loyalty, membership programs, marketing automation or customer engagement platforms is considered a strong asset
Strong understanding of CRM and lifecycle marketing principles (customer lifetime value, ROI, acquisition, churn and retention)
Excellent project management skills
Advanced proficiency in Microsoft Excel and PowerPoint
Bilingual in French and English (written and spoken)
Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
Company matched pension plan
Three weeks of Vacation and six personal days (Personal Paid Holidays)
Versatile and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Bonus eligibility
Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
Free Nespresso Coffee Machines and $100 monthly coffee credit
Up to 50% off - Nespresso Coffee Machine, Capsules and accessories
Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
000.00 - $,000.00+ bonus eligibility
This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices.
The principles of diversity, equity, inclusion, and accessibility are vital to how we operate.

📌 Chargé(e) analyses marketing (H/F)
🏢 Nestlé Nespresso
📍 Montreal