Whitecliffe is an independent tertiary institution known for creative, industry-connected education, with campuses in Current Zealand, Australia, Germany and Canada.
We are growing quickly across four countries and building a group commercial team to match. Our campuses in Auckland, Sydney, Berlin and Toronto are moving onto one CRM, with one weekly view of the student pipeline and a growing global agent network. This role brings the same consistency to how we invest in paid media.
You will be measured on students, not leads: your success is our group cost per enrolment.
You will own budget allocation by market, bidding strategy, attribution and the conversion data that links media spend to enrolments in Microsoft Dynamics 365. You will set one performance standard and one agency scorecard for the group. You will also work closely with regional marketing and admissions leads, who share responsibility for each campus's enrolment target.
You are a performance marketer who thinks commercially and lets the data decide. You are comfortable setting strategy and getting into ad accounts and tracking.



You want to be measured on real outcomes, and you will be energised by building something new across a growing international group.
Depth of capability and experience in performance or digital marketing, including at least 3 years leading paid media strategy and budgets
GA4, offline conversion tracking, funnel analysis and cost-per-acquisition reporting
Experience connecting a CRM to ad platforms (Microsoft Dynamics 365 / Customer Insights desirable)
Experience in higher education, international student recruitment or another long-cycle, high-value acquisition sector (desirable)
Confident leadership and influence, including with senior stakeholders and teams you don't manage directly
Legal right to work in Canada and ability to work on campus in Toronto
If you want to shape how a growing international education group wins students, and to be measured on the results, we would love to hear from you.

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