Lead the marketing efforts at Malahat SkyWalk, an award-winning attraction on Vancouver Island, focusing on visitor engagement and awareness growth. This in office role is perfect for a strategic marketer ready to make an impact. As the Senior Marketing Director, you will report to the General Manager and play a pivotal role in closing the awareness gap for Malahat SkyWalk.

You will refine marketing channels to translate brand engagement into increased visitation and deliver measurable growth over the next two years. Your vision will shape themed programming and events while managing a small team to execute energetic marketing strategies. Key Responsibilities:
Develop and oversee the marketing strategy and budget
Manage an integrated channel mix for effective outreach




Analyze consumer insights for targeted marketing
Direct creative production for branding consistency
Conceive themed events to enhance visitor experiences Requirements:
Proven senior marketing leadership experience
Strong analytical skills and experience with GA4
Background in destination or experiential tourism preferred
Excellent aesthetic sense for branding direction
Willingness to work on Vancouver Island Elevate visitor awareness and engagement at Malahat SkyWalk through strategic marketing leadership and cutting-edge programming.

📌 Senior Marketing Director At Malahat Skywalk Victoria (Canada)
🏢 BoldHouse Executive Search
📍 Canada