Drive measurable results as Omnicom Media’s Director of Audience Strategy in a hybrid work model. You’ll integrate strategy and analytics to enhance client relationships and outcomes.In this role, you will align audience strategies with client objectives, leveraging 7+ years in the field. Your technical expertise and analytical skills will assist in optimizing audience targeting and managing a high-performing team. Continuous improvement and client satisfaction are at the forefront of your initiatives.Key Responsibilities:- Own and develop the client audience strategy narrative- Advise on data-driven insights for audience optimization- Document audience processes and troubleshoot activation challenges- Guide a team while participating in evolving audience strategies- Collaborate on compliance with privacy standards in campaignsRequirements:- Minimum 7 years in audience strategy or marketing analytics- Proven track record of managing large budgets- Experience in audience segmentation and analytical project execution- Explicit communication of technical details to stakeholders- In-depth knowledge of Canadian data regulations

📌 Audience Strategy Director – Omnicom Media (Toronto)
🏢 Fidelity Canada
📍 Toronto