Drive brand excellence and portfolio innovation with Canopy Growth as the Head of Portfolio & Brand Strategy. Lead strategic initiatives to optimize cannabis product lines and maximize market impact. As a key member of Canopy Growth’s leadership team, you will shape the long-term brand strategies for the Adult Use segment. This remote-first role emphasizes portfolio strategy, brand architecture, annual planning, and resource allocation to achieve sustainable growth. Collaborate closely with other executives to establish commercial integration and market share strategies. Key Responsibilities:
Lead and mentor a high-performing marketing team
Own the overall strategy for adult-use brands
Define brand roles and growth mandates
Monitor portfolio performance and recommend shifts
Develop transparent brand architecture and positioning

Requirements:
Bachelor’s degree in Business or Marketing
10+ years in brand or marketing leadership
Proven experience in portfolio management
Solid analytical and financial skills
Excellent communication and stakeholder management

Elevate Canopy Growth's brand strategy through analytical insight, creative thinking, and effective team leadership. #J-18808-Ljbffr

📌 Head Of Brand Strategy At Canopy Growth Montreal
🏢 MTL Cannabis
📍 Montreal