Head of Marketing

About the Company

High-growth B2B business scaling Canadian pipeline, brand, and lifecycle marketing with global alignment

Industry
Computer Software

Type
Privately Held

About the Role

The Company is seeking a Head of Marketing with a robust background in high-growth B2B marketing and deep SME experience to lead the marketing strategy and execution for the Canadian business. The successful candidate will be responsible for driving a high-volume, commercially relevant pipeline that converts to revenue, as well as overseeing brand growth. This role involves owning the Canadian marketing strategy, demand generation, and marketing performance reporting, and working closely with the sales team to ensure efficient pipeline conversion. The Head of Marketing will also be accountable for marketing-sourced pipeline, ACV contribution, and CAC performance in a high-volume model, and will lead the transition from lead-based to account-based marketing.





Key responsibilities for the Head of Marketing include owning the marketing budget, allocation, and ROI accountability, and leading the marketing team to deliver integrated, locally relevant campaigns across all channels. The role requires a leader who can build and evolve a high-performing team, ensuring that the team's capabilities, structure, and output align with business needs. The ideal candidate will have a strong tech stack background, including HubSpot, Salesforce, and various marketing and sales tools, and be familiar with ABM platforms. The Head of Marketing will also be expected to support revenue growth, partner with sales leadership, and contribute to product and commercial strategy through market insights and customer feedback.

Functions

- Marketing

📌 Head of Marketing (Ontario)
🏢 Important Group
📍 Ontario