Updated: June 30, 2026

Location: Remote, Canada

Job ID: 16493

About the Role
Search Engine Optimization senior planner for the performance media team. Responsible for comprehensive improvements in organic visibility for clients and supports website set‑up for media amplification. Proactively assists the team on existing projects and crafts new initiatives.

Key Responsibilities

Day‑to‑day tasks including title tag, meta description and alt text analysis and recommendations, competitive website insights, backlink audits, URL redirect matrices, and health checks.

Technical tasks such as XML sitemap review, robots file creation, and schema markup.

Conduct regular check‑ins with the Search Supervisor to report on deliverables and performance and recommend strategic adjustments.

Partner with media planning, media buying, and analytics departments to provide research‑based SEO strategies, plans and implementation approaches that drive tangible client business impact.

Leverage a data‑driven approach to analyze performance, derive insights and recommend strategic improvements to KPIs and results.

Follow relevant healthcare discussions about clients, competitors, and the industry.

Nurture key relationships with platform representatives to increase opportunities and stay current on pharmaceutical and healthcare branded and unbranded content regulations and restrictions.





Ensure all recommendations comply with current regulations.

Qualifications

Bachelor’s degree in Marketing, Data Science, or a related field.

3+ years of experience in SEO baseline functions supporting client goals and KPIs.

US pharmaceutical experience required.

Strong technical proficiency in major SEO platforms including Screaming Frog, Google Search Console, and SEMrush.

Exposure to AEO/GEO or AI‑search visibility is a plus.

Proven track record managing multiple projects with quick turnaround times.

Works well independently and collaborates with other teams.

Salary
The annual base salary for this position ranges from $92,868 to $112,419. Salary will vary based on qualifications, skills, competencies, and proficiency. Some positions may be eligible for commissions or bonuses.

Equal Opportunity and Accommodations
Syneos Health is an Equal Prospect Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, or any other legally protected status. If a candidate with a disability requires reasonable accommodation to complete any part of the application process, please contact us at [email protected] and we will provide alternate means of submission.

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📌 Senior SEO Planner (Manitoba)
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