Digital Transformation Manager (DTM) - Western Region Vacancy Status
Yes - This posting is for an existing vacancy within the organization and is open to new applications. (Backfill)
AI Disclosure
As part of the application process, Artificial Intelligence will be used in the hiring process for this role
Hybrid
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Calgary office of General Motors, or the equivalent of in-person collaboration (dealer visits, events, agency meetings etc.) three days/week.
The Digital Transformation Manager (DTM) - Western Region role will support, from start to finish, the effective Dealer onboarding process of a variety of digital tools and services. The goal is to optimize the dealer's digital performance, deliver strategic digital consulting, analytic reporting and establish a premium online customer experience. The DTM will be located in our Western region (Calgary) location and join a team of two other DTMs covering Central region and Eastern region. DTMs will partner with the District Managers, Sales within their region, functioning as their digital subject matter expert.
A critical aspect of this position is to have regular face to face dealership contacts, as such regular travel within the assigned region is required and the incumbent will utilize a company assigned vehicle.
The ideal candidate is digitally savvy, has had some exposure to automotive dealer operations/retailing, is a solid relationship builder and can develop/execute a digital plan to help dealers optimize their online presence and processes.
Reporting to the Dealer Digital Solution Manager, the core responsibilities of the DTM are: Closely collaborate with two primary stakeholders:



DDS Manager directly within the Digital Innovation team who is responsible for the Dealer Digital Solution Program for our dealer network
Regional Sales Team (RD, RSM, DM) to align on priorities and determine best point of interaction with dealers based on a relationship championed by the Regional Sales team
Responsibilities Champion onboarding processes for various digital products and services from kickoff to completion and post-launch support including but not limited to:
Working closely with Regional teams to kick off dealer interaction
Defining core onboarding team members
Guide Dealer personnel through products and vendors change or addition
Provide guidance and training to the dealer network on best practices to drive web traffic to their sites and increase sales conversion rates through effective lead actioning.
Curate and host quarterly dealer digital best practices training workshops to assist dealers in optimizing their digital showroom.
Effectively communicate and assist dealers on the importance of actioning digital leads in a timely manner to drive sales results and increase YOY key digital KPIs.
Participate in joint dealer contacts with district managers in their region.
Level 1 Support for the new products and services offered via our Dealer Digital Solution program (GMCGI, web site of choice, Digital Advertising, Digital Retail, etc).
Effectively manage dealer support related activities: intake, track, resolve or elevate dealer support cases.




Actively interact and participate with various third-party support partners.
Stay current with training activities on newly developed GM systems and services.
Communication and reporting to VSM stakeholders, field & dealers
Required Skills and Experience: 5 years of sales, marketing & technology experience (multi-discipline, field, corporate)
District Manager/field experience interfacing with automotive dealers preferred
Driven sales, service, and marketing professional that excels in a fast-paced, energetic environment
Proven track record of driving positive change in sales, service, marketing or CX fields
Builds and maintains robust relationships
Strong problem-solving and communication skills
Proficient and proactive communicator
Highly analytical with strong attention to detail
Comfortable working with data, analytics and developing reporting
Strong presentation skills - ability to create and deliver effective business briefings
Customer Experience focused initiatives
Strong Project management capabilities
Valid Driver's License
Education and Training: Successful completion of a Post-secondary education , Bachelors Degree preferred
Compensation The salary range for this role is $97,800.00 to $146,600.00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Benefits: The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and a

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📌 Digital Transformation Manager (DTM) - Western Region (Alberta)
🏢 General Motors
📍 Alberta