Job Overview

We are seeking a dynamic and strategic Director of Sales & Marketing to lead our sales and marketing initiatives for a 4-Diamond Resort. This pivotal role involves developing comprehensive strategies to drive revenue growth, enhance brand visibility, and expand market share across diverse channels. The ideal candidate will possess a robust understanding of digital marketing, product management, and sales operations, with a proven track record of leading high-performing teams. As a key member of our leadership team, you will shape the company’s market presence through innovative campaigns, data-driven decision-making, and effective stakeholder engagement.

Responsibilities

- Develop and execute integrated sales and marketing strategies aligned with company objectives to maximize growth opportunities.
- Lead the planning and implementation of digital marketing campaigns utilizing SEO, Facebook Advertising, Google AdWords, and email marketing to increase online visibility and customer engagement.
- Oversee market research initiatives to identify emerging trends, customer needs, and competitive landscape insights.
- Manage product lifecycle from conception through launch by coordinating with product management teams to ensure market fit and successful positioning.
- Utilize analytics tools such as Google Analytics and Adobe Creative Suite to monitor campaign performance, optimize marketing efforts, and report on key metrics.
- Drive e-commerce initiatives by enhancing website functionality using WordPress, HTML,



and other web development tools to improve user experience and conversion rates.
- Collaborate with creative teams to produce compelling content that supports branding efforts across multiple channels.
- Manage budgets effectively for advertising campaigns and promotional activities while ensuring ROI maximization.
- Foster strong relationships with sales teams to align marketing strategies with sales targets and facilitate lead generation efforts.
- Experience
- Proven leadership experience as a senior sales and marketing executive.
- Extensive knowledge of digital marketing tools including SEO, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
- Demonstrated expertise in product management, market research, and strategic planning.
- Solid understanding of budgeting processes related to advertising spend and campaign management.
- Experience in developing comprehensive marketing plans that incorporate analytics-driven insights for continuous optimization.
- Excellent communication skills with the ability to influence stakeholders at all levels across diverse markets.This role offers an exciting opportunity for a motivated leader eager to shape the future of our brand through innovative sales and marketing strategies. We invite candidates who are passionate about driving growth through data-driven insights and creative excellence to join our team.

Pay: $120,000.00-$140,000.00 per year

Benefits:

- On-site parking

Work Location: In person

📌 Director Sales & Marketing (Nova Scotia)
🏢 Lecours Group Hospitality Recruitment
📍 Nova Scotia