We are seeking a highly entrepreneurial General Manager to take ownership of a rapidly growing portfolio of consumer brands across e-commerce and retail channels. This is a hands-on commercial leadership role for someone who has built, launched, or scaled a brand, product line, or business and wants significant ownership over its next stage of growth.The ideal candidate has a founder or operator mindset and is comfortable building from the ground up. You will have responsibility across growth strategy, product development, sourcing, pricing, positioning, merchandising, customer acquisition, retention, inventory, and profitability.This is not a hands-off management position. We are looking for someone who enjoys executing, experimenting, analyzing results, and building scalable processes while operating with a high degree of autonomy.What You'll Do
Build and execute growth strategies across a portfolio of consumer brands and productsIdentify and develop new e-commerce, retail, and distribution opportunitiesOwn product development, sourcing, pricing, positioning, merchandising, conversion, and retention strategiesManage inventory, working capital, and cash considerations while pursuing profitable growthTrack key performance indicators including net sales, contribution margin, customer acquisition cost, lifetime value, and working capitalBuild financial models and forecasts to evaluate opportunities and guide commercial decisionsLaunch recent initiatives, products, channels, and growth programs from the ground upUse customer, sales, and operational data to identify opportunities and improve performanceWork cross-functionally across manufacturing, operations, marketing, product, and other business functionsLead contractors and eventually build a small, high-performing team as the business scalesImplement systems, processes, and tools that make operations more measurable, efficient,



and repeatableLeverage AI and modern technology to improve productivity, analysis, decision-making, and executionTake full ownership of initiatives from strategy through implementation and measurable resultsWhat We're Looking For
Approximately 5-10 years of professional experienceExperience as a General Manager, founder, entrepreneur, or highly autonomous business operatorDemonstrated commercial ownership with measurable results from launching or growing a brand, product line, or businessExperience within consumer brands, e-commerce, startups, or similarly entrepreneurial environmentsStrong 0-to-1 experience with the ability to create new initiatives from limited existing infrastructureStrong quantitative and financial skills, including advanced spreadsheets, forecasting, unit economics, and contribution-margin analysisProven ability to operate independently and make decisions in ambiguous, fast-moving environmentsStrong communication skills with the ability to work directly with senior leadershipEvidence of rapid career progression, increasing responsibility, or meaningful ownership during a company's growth stageHighly hands-on approach with a willingness to personally execute rather than only delegateExperience with AI, software, data, automation, or integrations is a strong plusIdeal Background
Candidates may come from a variety of backgrounds. Founder and former founder profiles are particularly attractive, as are individuals who have built consumer or e-commerce businesses, launched new business lines within existing companies, or demonstrated rapid advancement in high-growth organizations. Candidates coming from consulting, investment banking, product, strategy, or operations may also be considered if they can demonstrate strong commercial ownership and entrepreneurial execution.Location
This is a full-time, in-person position based in the Montréal, Québec area and requires five days per week on-site. Candidates must have Canadian work authorization.
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📌 General Manager (Winnipeg)
🏢 Blackhawk Talent
📍 Winnipeg