PR and Communications - Senior - FulltimeAbout the opportunityOur client is hiring a Communications & PR Lead to own media relations and public relations from its downtown Toronto office. The core of the role is earned media: finding the story, pitching it to the right journalists, and landing coverage.You will be the organization's main point of contact for media. You will build relationships with reporters and editors, manage all incoming inquiries, and protect and strengthen the corporate reputation.The role suits a strong writer and confident pitcher with 5-10 years of experience, from either a PR agency or an in-house corporate communications team.Key responsibilities:Media pitching and earned coverageIdentify newsworthy stories across the business and shape them into compelling, timely pitchesPitch stories to journalists, editors and producers across business, trade, national and broadcast mediaSecure earned coverage, interviews, bylines and feature opportunitiesBuild an annual and quarterly media plan aligned with business prioritiesMedia relationsAct as the primary point of contact for all media inquiries, managing responses quickly and accuratelyBuild and maintain strong, trusted relationships with key reporters and outletsPrepare spokespeople and executives for interviews with briefing notes, key messages and media trainingMaintain media lists and a media relations databaseCorporate PR and reputationLead PR for announcements, launches, milestones, partnerships and leadership newsDevelop issues and crisis communications plans; manage sensitive matters and reputational riskMonitor news coverage and industry trends; flag opportunities and risks to leadershipSupport executive visibility through thought leadership, speaking opportunities and awardsWriting and contentWrite press releases, media statements, pitches, Q&As, key messages,



bylines and op-edsDraft executive communications and speaking notesEnsure consistent messaging and tone across all external communicationsWork with digital and social teams to amplify coverageMeasurement and partnersTrack and report on coverage, share of voice, sentiment and campaign resultsManage PR agency and media monitoring vendors where applicableWork closely with leadership, marketing, legal and business teamsWhat you bring:Required5-10 years of experience in PR, media relations or corporate communications, at a PR agency, in-house, or bothA proven track record of pitching stories and securing earned media coverage in top-tier outletsEstablished relationships with journalists, editors and producers, ideally in Canadian business and national mediaExceptional writing and editing skills, with a portfolio of press releases, pitches and statementsCorporate PR experience, including announcements, reputation management and issues or crisis communicationsExperience preparing executives and spokespeople for media interviewsStrong news judgment: you know what makes a story and which reporter will want itCalm, sound judgment under pressure and tight deadlinesDegree in Communications, Public Relations, Journalism or a related fieldNice to haveAgency-side experience managing multiple clients or accountsExperience in qualified services, financial services or another regulated industryFamiliarity with media monitoring and database toolsBackground in journalismAPR certification or French language skills an assetOwn the media and PR function, with real influence on how the organization is seenDirect access to senior leadership and the chance to shape executive visibilityA visible, high-impact role suited to someone ready to step up from agency or in-houseHybrid schedule with one remote day per week, in a central, transit-accessible downtown office#J-18808-Ljbffr

📌 Pr And Communications Lead (Toronto)
🏢 Options Consulting Solutions
📍 Toronto