## Senior Advisor, Product MarketingApply: Quebec, Quebec: Montreal, Quebec: Toronto, Ontario: Full time: Posted Today: End Date: October 23, 2026 (6 days left to apply): JR ## **Job Description**Build the Future with UsAre you passionate about strategic marketing, solution development, and looking to contribute to an organization whose purpose is to help clients feel confident and secure about their future? As a Senior Advisor, Product Marketing, you will play a key role in the positioning, commercialization, evolution, and growth of our group insurance and savings solutions.This is a unique chance to leverage your strategic mindset, influencing skills, and product marketing expertise within an organization recognized for its people-first, collaborative, and innovative culture. You will contribute directly to initiatives that drive business growth, enhance the client experience, and strengthen the visibility and value of our solutions.



_\_\_\_\_\_\_\_\_\_\ _\_\_\_\_\_\_\_\_\_\_ _\_\_\_\_\_\_\_\_\_\ _\_\_\_\_\_\_\_\_\_\_ _\_\_\_\_\_\_\_\_\_\ _\_\_\_\_\_\_\_\_\_\_ _\_\_\_\_\_\_\_\_\_\ _\_\_\_\_What You’ll Accomplish with UsAs a Senior Advisor, Product Marketing, you will be at the heart of our mission. Your key responsibilities will include:* Develop and execute integrated go-to-market strategies across digital and traditional channels, aligned with business priorities and strategic objectives.* Analyze market trends, competitive intelligence, and performance data to identify opportunities and challenges, and provide recommendations for product development, enhancement, and commercialization.* Define value propositions, customer journeys, key messaging and positioning, to support product launches and growth initiatives.* Design and implement growth and product lifecycle strategies, including customer nurturing, cross-selling, upselling, and

📌 Senior Advisor, Product Marketing (Toronto)
🏢 iA Financial Group
📍 Toronto