We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.WHO WE AREWe are bold, we are tenacious, we are courageous and brave.We are a cast of characters; We embrace our differences and we share our likenesses.Some of What’s in it for You!Paid Personal DaysEmployee Assistance ProgramEmployee Loyalty Reward ProgramGenerous welcome giftCompany eventsFree Gym AccessFree ParkingDay Off On Your BirthdayDiscountsWe are looking for an analytical-focused Lead to build and drive our E-Commerce analytics function. Reporting to the Vice-President of E-Commerce and Digital Marketing, this role is responsible for driving advertising analytics, media measurement including testing & experimentation, demand forecasting, and planning. The Lead will be working closely with the Online Merchandising Team on conversion rate optimization while delivering actionable insights to inform strategic initiatives. This role is ideal for someone who thrives in a fast-paced and results-driven environment while embarking in its next stage of growth.Some of what you'll do:Channels & Conversion rate Analytics (50%)Own and evolve the paid and owned channels analytics with an objective of driving efficiencies in customer acquisition while maximizing LTV/CACDefine and execute an analytics roadmap that leverages automation to solve complex problemsBuild the testing and experimentation channels roadmap to drive analytics innovation in collaboration with the channels specialistsRecommend incremental advertising investments that meet financial business needsManage GA4 analytics, channels attribution,



and attribution modelingDrive data-informed decisions to optimize the customer journey and maximize revenue while collaborating with the Online Merchandising TeamCollaborate with FP&A on the overall demand planning and guide the channels specialists on their targets to maximize paid media ROITools Development (30%)Develop tools and reporting dashboards for the E-Commerce Team to help with their day-to-day operations as well to drive actionable insightsGovern the roadmap of all ongoing improvements to data flows and structures while keeping stakeholders informedStay abreast of emerging tools and technologies to provide informed recommendations around industry best practicesOversee and prioritize analytics projects/requests to ensure a balance between business impact, scope, and velocityTeam Support (20%)Partner closely with our paid and owned channels owners, Online Merchandising Team, and Finance to deliver on cross-functional initiativesEstablish a deep understanding of the E-Commerce business, its data and patterns to become a key thought partner to other business unitsFoster a culture of data-driven decision making, creativity, and accountabilitySome of what you'll need:Bachelor’s degree in mathematics or a related analytical fieldA minimum of 5 years’ experience in analytics with proven track of scaling an analytics functionUnderstanding of E-Commerce analytics, media buying and digital attribution KPIs (CAC, LTV, ROAS, conversion rate) is a robust assetExperience with data visualization tools ideally PowerBIExperience with web analytics ideally Google AnalyticsAbility to simplify data-complex problemsHighly analytical, data-driven, and ROI-focusedWhy Join Us?At Moose Knuckles, you’ll be part of a global brand rewriting the rules of modern luxury. You’ll work with fearless creatives and industry leaders who believe great ideas deserve great execution. We move fast, dream big, and leave our mark. If you’re ready to shape the conversation around one of fashion’s most distinctive voices—join us.Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) located in Canada outside Quebec or throughout the world. Proficiency in languages other than French (notably, English) will be an asset for the successful candidate.#J-18808-Ljbffr

📌 Lead, Ecommerce Analytics (Montreal)
🏢 Moose Knuckles Canada
📍 Montreal