Marketing Full Time Ottawa, ON Hybrid $90,000 - $120,000 CAD per yearRVezy is an innovative travel experience company that brings aspiring vacationers and RV owners together. Founded in 2016, we provide a platform for RV rentals available across most of Canada and the United States.RVezy serves thousands of hosts and guests across North America, and you will be helping ensure they have a safe, secure, and enjoyable experience throughout each RV rental. We have a tight-knit team that has meaningful relationships with one another. To see how we started, check out our pitch on Dragon’s Den. Since then, we have grown exponentially, and our three-year revenue increased 286%, as mentioned in the Globe and Mail’s: Canada's Top Growing Companies 2023.Ready for an adventure? We’re looking for a Lifecycle Marketing Manager to join our marketing team and help shape how we engage with our growing community of RV hosts and guests.In this role, you’ll own the customer lifecycle experience end-to-end - building and optimizing campaigns across email, push notifications, SMS, and in-app messaging to drive engagement, retention, and loyalty. You’ll work closely with teams across Product, Design, and Customer Operations.We’re looking for a self-starter who is both strategic and hands-on: someone who loves digging into lifecycle data, is highly technical in tools like Braze, and is always thinking about new ways to connect with and engage our community.This opening is for an existing role.Key responsibilitiesOwn and evolve RVezy's lifecycle marketing strategy across the full customer journey for both hosts and guestsBuild, launch, and optimize multi-channel campaigns across email, push notifications, SMS, and in-app messagingManage and scale our lifecycle marketing platform including audience segmentation, journey orchestration, experimentation, personalization,



and reportingDevelop automated customer journeys that improve activation, engagement, retention, and reactivationPartner cross-functionally with Product, Design, and Customer Operations teams to identify lifecycle opportunities and improve customer touchpointsAnalyze campaign and customer performance data to continuously improve engagement and conversion metricsHelp grow and engage RVezy's host and guest community through thoughtful communication strategies and community-focused initiativesSpeak directly with customers to better understand their needs, pain points, and motivationsIdentify and implement new opportunities, channels, and experiments to improve customer engagement and loyaltyServe as the internal expert on lifecycle marketing best practices and stay current on industry trends and emerging toolsQualificationsCompetencies, skills, and attributes:3+ years of experience in lifecycle, CRM, retention, or product marketingStrong hands-on experience with Braze or a similar marketing automation platform (, Intercom, Marketo etc)Technical proficiency in lifecycle marketing tools, segmentation, customer journeys, and campaign setupDeep understanding of email, push notification, SMS,



and in-app messaging best practices and design requirementsStrong analytical mindset with experience using data to inform decisions and optimize performanceExcellent written and verbal communication skillsComfortable collaborating across teams and managing multiple priorities in a fast-paced environmentCurious, proactive, and highly self-motivatedComfortable speaking with customers and building authentic relationships with community membersCreative thinker who enjoys testing new ideas and finding innovative ways to engage customersStrong attention to detail and organizational skillsBonus points if you have:Worked at a marketplace or consumer tech companyBuilt and managed complex lifecycle journeys in BrazeHave experience configuring event routing in platforms like SegmentExperience with A/B testing and experimentation frameworksWorked closely with Product teams on lifecycle or onboarding initiativesExperience building or managing online communitiesExperience in and passion for travel, camping, RVing, or the outdoorsWorked in a startup or high-growth environment where you wore many hatsLocationThe role will require you to work from our office in Centretown 2-3 days per week.RVezy stock options (we believe every colleague should be an owner).Fifteen paid vacation days with extra time off over the winter holidays.Health and dental benefits from day one.Bonus plan connected to company goalsOne paid weeklong RV rental trip every year.Opportunities to attend festivals, concerts, and RV shows across Canada and the U. S.Frequent social events and a steady supply of coffee and snacks in the office.Dog-friendly work environment in the Ottawa office.Versatile work hours and a relaxed dress code.Company laptop and equipment provided.We use artificial intelligence-enabled tools to assist with certain aspects of our hiring process, such as reviewing applications. These tools are designed to support our team, not replace human judgment. Final hiring decisions are always made by people.#J-18808-Ljbffr

📌 Lifecycle Marketing Manager (Quebec City)
🏢 Collage
📍 Quebec City