MARKETING MANAGER ROLE PROFILEABOUT GREEN AERO TECHGreen Aero Tech Inc. (“GAT”) helps Canadian farmers spray smarter. We are the exclusive Canadian distributor for Ceres Air agricultural spray drones. Service is what differentiates us in the market. We provide group and one-on-one operator training, help with drone pilot licensing and regulatory compliance, and maintain ongoing service and support. Our network of growers and dealers is national, while our internal team is remote and spread across Western Canada.THE ROLEOur best growth has come when marketing puts us in front of the right farmers. This role will build that engine to deliver GAT’s message.The Marketing Manager owns all of GAT’s marketing activities. This starts with understanding GAT’s current strategy and updating it to reflect the company's future aspirations. Tactically, this role is responsible for filling the sales pipeline with qualified customer leads and fostering GAT’s brand. Critical to execution is measurement and this individual will underpin all activities with data. This role works with Roy Farrer, Vice President of Operations, with strategy input from the GAT leadership team.Location: Hybrid, with a preference for an individual located in the Calgary area. As the team grows GAT may require this individual to travel to an office at least once a week.Start: NovemberOUTCOMES AND SCOPEMarketing strategy: shape the strategy, not just execute itDemand generation: a steady flow of qualified leads. This anchors the roleChannels: manage our existing marketing channels, including trade shows, Meta, Google, and SEO, while assessing new channel fit and adding to our mix where beneficial. Own the editorial calendar and keep channels activeContent: generate content for our various channels. These should focus on real farmers and real GAT employees. AI is for the heavy lifting, not generic contentMedia and podcasts: help develop and launch GAT’s presence in this spaceMeasurement and ROI:



track where every lead and ad response comes from and what it cost; report what works, cut what doesn’t, and shift spend fastAI in marketing: build AI into daily marketing workflows alongside GAT's emerging AI implementationVendors and spend: manage outside partners and keep spend inside the approved budgetWHAT YOU BRINGMUST-HAVESYou bring strategy, not just executionYou own the process and run your business without constant supervision; you are a self starterA track record in lead generation (CRM, lead routing, weekly reporting)Fluency with measurables: attribution, ROI, cost per lead. You know where every lead came fromYou understand a full-stack marketing approach, not just social activityYou act on data fast, shifting from what isn't working and reallocating spend in days, not monthsYou have a strong vision for how to use AI to supercharge your marketing departmentYou put real people in front of customers, not AI fillerYou get things done and want to build somethingSTRONG PLUSESYou know agriculture and are credible with farmersYou have media and podcast instinctsYou are comfortable testing new channelsShooting and editing short field video and photo, or coordinating this activityDesire to work in a growth companyWHAT WE DON’T WANTWaiting each week to be told what to doDecision making by instinct as opposed to leverage dataGeneric AI-generated farm contentSingle-channel thinkingSpending beyond the approved budget without sign-offSomeone without a feel for Canadian agricultureSUCCESS MEASURESFIRST 30 DAYSSuccessfully complete company onboarding and trainingGet a firm handle for existing channels and ensure tactical activities continue with no disruption. This includes owning and maintaining the editorial calendarTransition marketing function from third party agency to in houseMeet leadership and the sales team to learn GAT's customers, dealers, sales cycle, and seasonsAudit current channels (Meta, Google, SEO, website, lead forms), assets, agency work and spendSet up AI tools within GAT's systemsJoin a customer training session at our farm locationConfirm the marketing budget and develop approval governance modelFIRST 60 DAYSComplete strategic review of marketing function at GAT and develop 2027 planPresent the strategic review findings: what's working, what to cut, and the gapsReceive approval of 2027 plan with corresponding budget from the management teamBegin setting up source tracking on paid channels, the website and lead forms.Begin creating video content libraryScope the podcast and media plan and pitch first placementsFIRST 90 DAYSEnsure real time reporting and tracking on every lead channel, the website and lead formsDistribute a weekly marketing report with critical KPIsFirst podcast episode recorded or first media placement secured.AI workflows for content and reporting documented and in daily usePresent first quarterly review of marketing activitiesTRAVEL AND WORK REQUIREMENTSLegally entitled to work in CanadaA valid driver's licenceTravel of up to 25% of the year, to support content creation, trade show execution and similar activitiesWHAT GAT OFFERSCompetitive base payDiscretionary bonus opportunitiesA leadership opportunity to build and shape GAT's marketing departmentA benefits planEQUAL OPPORTUNITY AND ACCOMMODATIONGreen Aero Tech is an equal chance employer and welcomes applications from all qualified candidates. We will provide accommodation at any stage of the hiring process on request. Let us know what you need when you apply, and we will work with you to meet it.#J-18808-Ljbffr

📌 Marketing Manager (Calgary)
🏢 Green Aero Technology
📍 Calgary