Automation solutions expert supporting product implementation and optimization.

- Full-Time

About the prospect

We’re working with a well-established industrial automation and controls distributor looking to add an Automation Product Specialist to their team.

This is a hands‑on role that blends technical support, inside sales, and coordination. You’ll work closely with internal sales teams to help scope solutions, support customers, and drive growth across a range of automation products including drives, PLCs, motion, and HMI systems.

If you enjoy being the go‑to technical resource while staying close to the commercial side, this role offers a strong mix of both.

What You’ll Be Doing:

- Act as the internal product expert, supporting sales teams with technical guidance and solution recommendations
- Assist with product selection, sizing, and basic system configuration
- Prepare and manage quotes, and help move opportunities through to closeli>
- Provide training and support to internal teams and customers
- Support after‑sales inquiries, troubleshooting, and product‑related questions
- Work with marketing on campaigns, events, and customer‑facing initiatives
- Coordinate with operations on inventory, availability, and lead times
- Track activity, support reporting, and provide insight into sales performance

What They’re Looking For:

- 3–7+ years in industrial automation, controls,



or related technical sales/support roles
- Experience with drives, PLCs, motion, or similar systems
- Strong technical understanding with the ability to support real‑world applications
- Comfortable working with sales teams and customers in a support capacity
- Organized and detail‑oriented, especially with quotes and follow‑ups
- Able to manage multiple priorities across different teams

Compensation and Benefits:

- Base salary: $100,000 - $120,000 with some flexibility for the right candidate
- Performance‑based bonus structure
- Extended health and dental benefits
- RRSP matching program
- Ongoing training and development support
- Team events and a collaborative work environment

Why Apply?

This isn’t a back‑office technical role. You’ll be right in the middle of sales, customers, and real‑world applications, helping shape solutions that actually get used.

The company is growing and putting real focus into its automation offering. You’ll play a key role in that, working across teams and becoming a go‑to resource people rely on.

If you’re looking for a role where you can stay technical but also have a direct impact on the business, this is a strong opportunity.

Ready to Apply?

If you have experience in industrial automation and like working closely with both sales teams and customers, it’s worth a conversation.

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📌 Automation Product Specialist (Richmond)
🏢 Softr
📍 Richmond