Lagree West and Jaybird are sister brands, providing two different ways to move under one shared operating philosophy. Lagree West offers high-intensity, low-impact, Pilates-inspired classes that build strength and flexibility. We're known for exceptional instruction, a strong mind-to-muscle connection, and warm service that feels personal. You'll find us in seven studios across Vancouver and Victoria. Jaybird is a mindful, music-driven experience in a heated infrared room, lit by candlelight. With four studios in Vancouver and Toronto, our Pilates- and Yoga-inspired classes invite you to be present, move with intention, and feel yourself on a deeper level.Our TeamJoining our team means helping create the kind of experience people look forward to all day. We care about how guests feel in the room, how we support each other, and how we show up every shift. We hold ourselves to a high standard and take pride in delivering consistent excellence, from the first hello to the last stretch.Our values of Creating Amazement, Growth Mindset, and Pure Connection shape how we show up for guests and for each other. They're the standard we hold, the way we lead, and the reason our studios feel the way they do.Role SummaryThe Social & Content Manager is the storyteller-in-chief and day-to-day executor for both brands (Jaybird and Lagree West). This role leads social, content strategy, content creation, and narrative direction for Lagree West and Jaybird, with a heavy emphasis on building and protecting distinct brand voices, driving community connection, and producing content that earns attention before it asks for action.This is a creative leadership role and a hands‐on production role. It requires strategic thinking, strong aesthetic instincts, and the ability to concept, create, and ship work at a high standard without losing quality or speed. A genuine understanding of and connection to boutique fitness, mindful movement, or the broader wellness and lifestyle space is essential. Writing, directing, scheduling, engaging, reporting, this person owns it end to end.Day-to-day, this role operates with a high degree of independence on execution and creation. Creative direction comes from the Brand + Creative Director. Performance direction comes from the Digital + Growth Director. This person is a strong executor and creator who takes direction well and runs with it.Core ResponsibilitiesOwn the social media strategy for Lagree West and Jaybird across Instagram, TikTok, Meta, and LinkedInBuild and maintain a proactive content calendar planned at least two weeks in advance at all timesOwn content scheduling across all platforms, ensuring consistent and timely publishingIdentify emerging platform trends and opportunities and bring recommendations to BCD before they are obviousSet channel-level goals, track performance, and adjust strategy based on what the data is telling youContent Creation + DirectionCreate and direct content across formats: short‐form video, photography, copy, graphics, and ReelsWrite copy that sounds like each brand, not like a caption, voice‐consistent, intentional, and never genericBrief and direct external creators, photographers,



and videographers when neededMaintain and evolve the visual and tonal language of both brands through every piece of content producedBuild a content library that is organised, accessible, and never running on emptyPaid Ad Content + Digital AdvertisingOwn paid ad creative strategy: concept, write, and produce social ad content for both brandsBuild content that works as an ad before it looks like one, storytelling‐first, performance‐mindedDevelop an organic‐to‐paid feedback loop: use top‐performing organic content to inform paid creative decisionsManage ad creative refresh cadence in partnership with DGD, no ad runs staleCollaborate with DGD on A/B testing frameworks, creative hypotheses, and performance interpretationProficiency in Meta and Google Ads: ability to lead creative testing frameworks and drive targeting optimisationsBrand Storytelling + Campaign IntegrationTranslate campaign briefs into compelling social and content narratives across both brandsEnsure every campaign, launch, and initiative has a clear social and content story, not just an announcementProtect brand voice consistency across all content, in collaboration with BCDLead content direction for key brand moments: studio openings, challenges, seasonal pushes, community eventsBring the brandbook to life through content, storytelling is the operating lens, not a tacticCommunity Engagement + Social InboxOwn the social community voice for both brands: comments, DMs, and community‐building interactionsManage the social inbox across all platforms, ensuring timely, on‐brand responses that reflect each brand's voiceIdentify and activate advocates, UGC creators, and ambassadors in partnership with the Community + Partnerships teamBuild a social presence that people want to be part of, not just followMonthly CRM NewslettersPlan and write monthly newsletters for both brands in collaboration with the Marketing Operations LeadEnsure newsletters feel community‐first and story‐driven, not purely promotionalTie newsletter content directly to active social and community campaigns for a consistent cross‐channel narrativeBring a social and community lens to email, connecting what is happening in the feed to what lands in the inboxPartner with Marketing Operations Leads on scheduling and deployment, with you owning content and voiceReporting + PerformanceTrack and report on social and content performance weekly and monthlyPresent insights, not just numbers, with clear recommendations for what to do nextConnect content performance to business outcomes in every reportLeverage AI tools to automate processes and increase operational efficiencyKey RequirementsMust-Haves3+ years in a social media, content strategy,



or content marketing role; ideally with dual‐brandor multi‐brand experienceDemonstrated ability to build and protect distinct brand voices across platforms; not one voice applied to two brandsStrong content creation skills: comfortable directing shoots, writing on‐brand copy, editing short‐form video, and briefing designersPaid social content experience: knows what makes an ad earn attention before asking for it, and has the results to show for itProficiency across Instagram, TikTok, Meta, Google Display/Youtube and LinkedInData fluency: can read performance, extract insight, and adjust strategy; not just report numbersExperience with scheduling and social tools (Later, Sprout, Hootsuite, or equivalent)Strong written communication: concise, clear, and brand‐consistent across all channelsExperience in fitness, wellness, lifestyle, or community‐driven brands is a strong assetMeasures of SuccessContent + StorytellingContent consistently reflects a distinct, differentiated voice for each brandBCD confirms creative output aligns with brand direction with minimal revision requiredContent quality and consistency improve over time, not just output volumeSocial + CommunityFollower growth, engagement rate, and reach trend positively across both brandsSocial inbox is managed consistently with timely, on‐brand responsesCommunity sentiment is positive and UGC volume grows over timePaid + PerformanceAd creative drives robust CTR and ROAS in partnership with DGDNo ad runs stale; creative refresh cadence is proactive, not reactiveOrganic‐to‐paid recommendations are submitted monthly and inform at least one active testNewsletters + CRMMonthly newsletters are delivered on time in collaboration with Marketing Operations LeadNewsletter content feels community‐first and story‐driven, not promotionalOpen rates, click‐through rates, and engagement meet or exceed benchmarksExecution + OwnershipContent calendar is always live and planned at least two weeks ahead without promptingCampaigns are reflected in social and content without being chasedPerformance reporting is delivered consistently and informs strategy, not just documents resultsGives and welcomes feedback with a growth mindset, holds a high standard for execution, and leads by examplePerks of Being on the TeamUnlimited Standby Classes – Move, sweat, and reset whenever space allowsExclusive Discounts – On Jaybird classes, retail, and partner brandsGrowth Opportunities – Be part of a growing brand with room to advanceWellness‐Focused Workplace – A positive, inspiring environmentConnected Team Culture – Work alongside people who get itJob InformationType: Full‐Time, 40 hours per week (Remote / Hybrid)Reports to: Digital & Growth Director / Brand & Creative DirectorApplication Deadline: July 27th, 9pm pstLagree West and Jaybird are equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for everyone on our team.This job description is intended to outline the general responsibilities and expectations of this role. It is not a comprehensive list of all duties that may be required. Responsibilities, deliverables, and expectations may evolve based on business needs. The company reserves the right to modify this description at any time.

📌 Social & Content Manager (Vancouver)
🏢 Jaybird Studios
📍 Vancouver