The role Based in Toronto (or remote anywhere in Canada ), you'll own our fashion product's go-to-market: from positioning and pipeline to community growth and paid conversion. This is a hands-on senior role. You'll build the marketing engine, run it, and report directly to the founder.What you'll do Build and run the full-funnel marketing plan for our fashion product, covering independent designers, e-commerce brands, fashion houses, and agenciesRun inbound: SEO, content, email nurture, webinars, and lead magnets that fill the pipelineRun outbound: targeted outreach, Linked In and email sequences, and partnerships with fashion schools, councils, and creatorsSet up and manage Hub Spot (or equivalent): CRM, lead scoring, workflows, and reportingOwn positioning, messaging, and launch plans for new product tiers and AI featuresWork with the content writer to turn editorial output into demandTrack CAC, conversion, and funnel metrics, and report on what's workingWhat we're looking for 5+ years in B2 B marketing,



with 2+ years marketing a Saa S productProven experience in both inbound and outbound marketingHands-on with Hub Spot (or Salesforce, Apollo, Lemlist, or similar) and analytics tools like GA4Track record of owning pipeline or sign-up targets, and showing the numbersStrong written communication and comfort making decisions without a big team behind youAbility to explain AI-powered products clearly to non-technical buyersNice to have Experience in the fashion, apparel, or creative industry, or at a fashion-tech startupEarly-stage or 0-to-1 go-to-market experienceCommunity-led growth or creator marketing experiencePaid acquisition (Linked In, Meta, Google) experienceOwn marketing for a new product in a market with no explicit leaderWork at the intersection of fashion and frontier AIHybrid in Toronto, or fully remote anywhere in Canada or the US, in a culture built on curiosity and learning#J-18808-Ljbffr

📌 Senior Marketing Manager (Toronto)
🏢 OphoTech
📍 Toronto