Ehouse is a Shopify-focused commerce agency partnering with ambitious brands to design, build, and scale high-performing ecommerce experiences. As a Shopify Platinum Partner, we work with growth-stage and enterprise merchants across DTC, B2 B, and omnichannel commerce — helping them navigate complex migrations, integrations, and platform evolution with clarity and confidence.Our team brings deep experience across strategy, design, engineering, and delivery, and we believe excellent commerce outcomes start with thoughtful discovery, strong collaboration, and well-architected solutions.In order for us to deliver the best services for our clients and partners, we must first deliver the best practices and experiences for our people. We do that by prioritizing and modeling our Core Values on a daily basis. They are our guiding principles for how we show up and hold ourselves and each other accountable: Be Kind. Be Curious. Be Collaborative. Be Resourceful. Be Accountable.About the roleThe Director of CRO leads e h ouse's conversion optimization practice as a data analyst and behavioral scientist first, translating quantitative signals into revenue-driving changes across client Shopify experiences. This role owns the analytics backbone of experimentation, statistical modeling, segmentation, and reporting and converts that data into testing hypotheses, prioritized roadmaps, and measurable outcomes for DTC and omnichannel brands.The ideal candidate treats every optimization decision as a data question: what the funnel and cohort data show, whether a result is statistically significant, and what segment-level analysis recommends next. Deep, hands-on fluency in analytics platforms (GA4, Shopify, Big Query, SQL) and experimentation statistics is core to this role, not a nice-to-have.What You'll DoLead strategic CRO engagements for DTC ecommerce brands, including discovery, ongoing retainers, and ad hoc consulting initiatives, grounded in each client's analytics data from day oneServe as the client's data-driven strategy partner across site experience, merchandising, acquisition and retention, analytics, UX, and digital product roadmapsPartner with clients to develop and execute data-driven strategies aligned with both short- and long-term business objectives, backed by funnel and cohort analysisIdentify conversion optimization opportunities across the full customer funnel, from landing pages and PDPs to checkout and post-purchase experiences, using quantitative funnel and behavioral analysisDevelop data-backed hypotheses and testing roadmaps with UX, Design, and Development, prioritized by statistical confidence and revenue impactDesign, execute,



and analyze A/B and multivariate tests, applying appropriate statistical methods (sample size, significance, power) to translate results into prioritized recommendationsMonitor test and site performance continuously, flagging data anomalies and iterating on quantitative findingsAI-Driven Experience Optimization & PersonalizationLead the evolution of CRO from traditional A/B testing to AI-enabled experimentation and real-time personalization, grounded in behavioral and transactional dataEmbed AI across the experimentation lifecycle, from data-driven insight generation to test design, to increase test velocityDrive measurable conversion impact by using AI to optimize testing strategy, execution, and performance analysisAnalytics, Insights & ReportingOwn monthly analytics reporting for every client: build, QA, and deliver a monthly performance report covering traffic, conversion, revenue, channel mix, and test results, with prioritized recommendations.Own analytics implementation and data integrity: GA4 and Google Tag Manager configuration, Shopify Customer Events and pixels, consent mode, bot and spam filtering, and regular reconciliation of analytics data against Shopify orders.Own analytics implementation and data integrity: GA4 and Google Tag Manager configuration, Shopify Customer Events and pixels, consent mode, bot and spam filtering, and regular reconciliation of analytics data against Shopify orders.Executive dashboards: Build automated, granular performance dashboards in BI tools (Looker) that visualize conversion trends, test impact, and revenue attribution for client leadershipQuantitative analysis: Own funnel analysis, cohort analysis, and segmentation to identify where and why conversion breaks downStatistical modeling: Apply statistical modeling and hypothesis testing to validate experiment results and forecast expected impactFinancial and growth modeling: Lead ROI forecasting, revenue growth modeling, and CLV analysis to quantify the business case for recommendationsMixed-methods research: Combine quantitative data analysis with qualitative inputs, user testing, surveys, interviews, persona development, journey mapping, and competitive/heuristic audits to build the full pictureSynthesize complex,



multi-source data into clear, data-backed narratives and recommendations that let clients make informed decisions quicklyServe as final QA on all analytics and CRO deliverables before they reach clients, oversee CRO contractors and vendors, and maintain the central CRO task board in Asana.Cross-Functional CollaborationCollaborate closely with UX, Design and Technical Delivery teams to ensure continuity from strategy through execution across:New site builds and migrationsRedesigns and feature launchesOngoing site optimization and maintenanceContribute to internal best practices, frameworks, and thought leadership related to CRO, UX, and e Commerce strategy.What You BringRequired:Bachelor’s degree in Marketing, Business, Analytics, UX,, or a related field (Master’s degree a plus or equivalent professional experience)Proven experience leading CRO initiatives as a data-first practice, mentoring team members, guiding cross-functional teams, and owning client strategy from discovery through executionAdvanced proficiency in e Commerce analytics, with the ability to translate raw data into clear insights and prioritized, revenue-ranked actionsHands-on experience with statistical modeling for web experiments, including hypothesis testing, sample size and significance calculations, and segmentationThe ability to translate data into clear insights and prioritized actions.Hands-on experience with A/B testing and experimentation tools such as Intelligems, VWO, Optimizely, Shoplift, Visually, or similarAdvanced, hands-on proficiency with Google Analytics (GA4), including custom reporting, funnel and segmentation analysisExperience building a prioritized, resourced testing roadmap grounded in quantitative impact estimatesShopify platform experienceExperience partnering with UX, Design, and Development teams to bring insights and experiments to life.Experience conducting UX analysis, usability testing, and heuristics evaluations.Excellent communication and presentation skills — comfortable presenting data and statistical findings to both client stakeholders and internal teamsHighly organized, detail-oriented, and able to manage multiple client engagements in a fast-paced environmentPreferred:Prior agency experience supporting multiple brands and workstreamsExperience with Klaviyo or other email/retention platforms, and how retention data informs CROCross-channel media literacy (paid social/search) to speak to how traffic quality and acquisition data affect test reliabilityWorking proficiency with Big Query and SQL for independent, ad hoc data analysis#J-18808-Ljbffr

📌 Director, Cro & Analytics (Winnipeg)
🏢 E House Studio
📍 Winnipeg