About the Role The role serves as the brand’s face and voice in the Canadian market, developing and steering the go-to-market plan for Canada in line with global guidelines. It implements global brand strategy at a regional level to drive commercial goals, connecting with golfers and converting awareness into sales.The position leads and inspires a high-performing Marketing & Merchandising team to deliver creative and impactful plans that elevate the brand and consumer experience. It leverages deep understanding of the Canadian golf consumer, market dynamics, and industry trends to maximise brand relevance, business performance, and market leadership.Key Responsibilities Drive the Taylor Made brand’s strategic business plan for Canada,



ensuring alignment between financial targets and go-to-market strategies, represent Canada’s commercial and product needs with headquarters in CarlsbadAnd contribute as a member of the Canadian Senior Leadership Team to support overall business strategy and organisational objectives.Oversee all aspects of brand and product communications, including marketing communications, retail and trade marketing, merchandise planning, experiential activations, and sports marketing initiatives.Develop and steer go-to-market plans for the Taylor Made brand and each product line, partnering with Sales leadership on

📌 Associate Director, Brand Marketing (Vaughan)
🏢 Global Sports Jobs
📍 Vaughan