**Digital Transformation Manager (DTM) – Western Region** **Vacancy Status****Yes -** This posting is for an existing vacancy within the organization and is open to new applications. (Backfill) **AI Disclosure**As part of the application process, Artificial Intelligence will be used in the hiring process for this role **Hybrid -** This role is categorized as hybrid. This means the successful candidate is expected to report to the Calgary office of General Motors, or the equivalent of in-person collaboration (dealer visits, events, agency meetings etc.) three days/week. The **Digital Transformation Manager (DTM) – Western Region** role will support, from start to finish, the effective Dealer onboarding process of a variety of digital tools and services. The goal is to optimize the dealer’s digital performance, deliver strategic digital consulting, analytic reporting and establish a premium online customer experience. The DTM will be located in our Western region (Calgary) location and join a team of two other DTMs covering Central region and Eastern region. DTMs will partner with the District Managers, Sales within their region, functioning as their digital subject matter expert. **A critical aspect of this position is to have regular face to face dealership contacts, as such regular travel within the assigned region is required and the incumbent will utilize a company assigned vehicle.**The ideal candidate is digitally savvy, has had some exposure to automotive dealer operations/retailing, is a strong relationship builder and can develop/execute a digital plan to help dealers optimize their online presence and processes.Reporting to the Dealer Digital Solution Manager, the core responsibilities of the DTM are:Closely collaborate with two primary stakeholders: **1.



DDS Manager** directly within the Digital Innovation team who is responsible for the Dealer Digital Solution Program for our dealer network**2. Regional Sales Team (RD, RSM, DM)** to align on priorities and determine best point of interaction with dealers based on a relationship championed by the Regional Sales team * Champion onboarding processes for various digital products and services from kickoff to completion and post-launch support including but not limited to:* Working closely with Regional teams to kick off dealer interaction* Defining core onboarding team members* Guide Dealer personnel through products and vendors change or addition * Provide guidance and training to the dealer network on best practices to drive web traffic to their sites and increase sales conversion rates through effective lead actioning. * Curate and host quarterly dealer digital best practices training workshops to assist dealers in optimizing their digital showroom. * Effectively communicate and assist dealers on the importance of actioning digital leads in a timely manner to drive sales results and increase YOY key digital KPIs. * Participate in joint dealer contacts with district managers in their region. * Level 1 Support for the new products and services offered via our Dealer Digital Solution program (GMCGI, web site of choice, Digital Advertising, Digital Retail, etc). * Effectively manage dealer support related activities: intake, track, resolve or escalate dealer support cases.



* Actively interact and participate with various third-party support partners. * Stay current with trainingactivities on newly developed GM systems and services. * Communication and reporting to VSM stakeholders, field & dealers **Required Skills and Experience:** * 5 years of sales, marketing & technology experience (multi-discipline, field, corporate)* District Manager/field experience interfacing with automotive dealers preferred* Driven sales, service, and marketing professional that excels in a rapid-paced, dynamic environment* Proven track record of driving positive change in sales, service, marketing or CX fields* Builds and maintains strong relationships* Strong problem-solving and communication skills* Proficient and proactive communicator* Highly analytical with strong attention to detail* Comfortable working with data, analytics and developing reporting* Strong presentation skills – ability to create and deliver effective business briefings* Customer Experience focused initiatives* Strong Project management capabilities* Valid Driver’s License **Education and Training:** * Successful completion of a Post-secondary education, Bachelors Degree preferred **Compensation** The salary range for this role is $97,800.00 to $146,600.00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.**Benefits:**The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:* Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.* Healthcare, dental and vision perks including health care spending

📌 Digital Transformation Manager (Dtm) – Western Region (Calgary)
🏢 General Motors
📍 Calgary