Join Manulife's Affinity Marketing Team as an Associate Marketing Manager. Drive customer acquisition and retention through integrated campaigns in a hybrid work workplace.This role demands a strategic marketer with over five years of experience. You'll lead acquisition and engagement initiatives, managing campaigns across various channels such as email, digital, and print. Your proficiency with analytics tools will guide performance optimizations, enhancing customer journeys and overall business outcomes.Key Responsibilities:
Develop strategies for customer acquisition and retention
Manage integrated marketing campaigns across multiple channels
Optimize email campaigns from segmentation to reporting




Collaborate with cross-functional teams to enhance customer experiences
Present campaign performance insights to senior managementRequirements:
Bachelor's degree in Marketing or Business; MBA preferred
5+ years in marketing with strategic program ownership
Hands-on email marketing experience for acquisition and retention
Demonstrated ability to influence senior stakeholders
Proficiency in CRM and analytics toolsUtilize your marketing expertise to contribute to Manulife's growth and innovation.#J-18808-Ljbffr

📌 Growth Focused Associate Marketing Manager Halifax Regional Municipality
🏢 Manulife
📍 Halifax Regional Municipality