The Senior Manager, Marketing Automation is a strategic, highly analytical, and results-driven individual that will lead the planning, execution, and optimization of advanced email marketing and automation programs supporting both B2 B and B2 C audiences. The Senior Marketing Automation Manager, in conjunction with marketing leaders, plans the enterprise strategy and execution model for marketing automation, serving as a key advisor to leadership, with a strong focus on strategic planning and maximizing the Mar Tech stack to deliver highly personalized, relevant, and compliant customer communications. This is a hands‑on leadership role responsible for both defining and executing complex marketing automation solutions.The role partners closely with Marketing, Sales, Servicing, IT, and external vendors to ensure marketing automation initiatives are aligned with business objectives and integrated across digital channels. This role is responsible for defining automation strategy, overseeing campaign execution, and using data and insights to continuously improve performance.In addition to strategy, this role leads and mentors marketing automation specialists, establishes best practices and standards, and ensures all automation programs are delivered at scale, on time, and in compliance with brand, privacy, and regulatory requirements.Marketing Automation Strategy & Architecture Act as the organizational Subject Matter Expert for journey orchestration, multi-channel automation, and advanced Marketing Cloud architectureTranslate enterprise business objectives into scalable, automated campaign ecosystems across email, SMS, and emerging digital channelsIdentify and lead high-impact automation opportunities that improve personalization, customer experience, conversion, and operational efficiencyAssess and apply AI and machine learning capabilities whenever possible, to enable predictive insights, optimization, and next-best-action strategiesPlan future roadmaps for AutomationsCampaign Planning & Operational Excellence Lead the design, deployment, and optimization of complex and triggered automation journeysDefine & implement advanced segmentation, dynamic content, preference management, and cross-channel activation strategiesEstablish the automation reporting framework, delivering actionable insights into campaign performance, lead generation, behavioral trends, and conversion driversEnsure platform stability, business continuity, and overall Marketing Cloud healthEstablish standardized processes, deployment frameworks, QA protocols, and documentation across the automation teamOversee testing strategies to ensure accuracy of code, data, journeys, and campaign executionMaintain up-to-date technical documentation and enable knowledge sharing within teamMar Tech Ecosystem & Vendor Management Evaluate, recommend, and manage marketing technology solutions across Salesforce Marketing Cloud and complementary platformsPartner with vendors and internal technology teams to design secure, scalable integrations, APIs,



and data flowsOwn vendor relationships, contract SLAs, and performance reviews to ensure the Mar Tech stack remains cutting-edge, reliable, and cost-effective (provide build vs buy recommendations)Provide clear communication on technical options, risks, and trade-offs to executives and stakeholdersStakeholder Partnership Serve as an advisor to Marketing Head, Directors, and senior stakeholders, aligning automation initiatives to business roadmapsCollaborate closely with Marketing Operations, SFReporting, Business Teams and Project teams to identify expansion opportunitiesManage and prioritize multiple enterprise-wide relationships, acting as both primary and secondary escalation pointDeliver regular status updates, summaries, and strategic recommendations to stakeholdersData, Analytics & Integration Lead the automation of data flows between enterprise databases and Salesforce Marketing Cloud, ensuring accuracy, timeliness, and complianceContinuously analyze campaign performance and implement data-driven enhancements to drive business decisionsConduct audits, diagnostics, and performance reviews to identify optimization/efficiencySetup proactive and automated reporting of campaignsGovernance, Compliance & Standards Enforce brand, legal, and regulatory compliance standards (CAN-SPAM, GDPR, privacy, consent management) across all channelsDrive continuous process improvement to increase delivery throughput and qualityEstablish and adopt channel and automation best practices aligned to industry standardsPeople Leadership & Capability Building Lead, mentor, and develop a high-performing marketing automation teamProvide strategic direction, coaching, and hands‑on guidance for consistent & accurate deliveryBuild scalable team capabilities through training and documentationWhat You Bring To The Team 7+ years of tactical, hands‑on experience in email marketing and marketing automationProven experience with Salesforce Marketing Cloud is required, including Automation Studio, Journey Builder, Email Studio, dynamic content, and Cloud PagesExperience with using AMPscript, SQL Query, HTML, CSS, and SFMC APIsExperience with integrating Marketing with Salesforce to push/pull dataTranslating technical capabilities into compelling customer valueWorking independently in fast‑paced environments with a bias for actionStrong knowledge of best practices for email deployment practices, data, analytics, segmentation, list management, dynamic content, testing methodologies, deliverability, etc.Understanding of email marketing operations, technology, platforms, databases and email architectureProficient data management,



excellent data analysis, problem‑solving and troubleshooting skillsAdvanced knowledge of Excel to provide accurate and meaningful analytics on all email marketing campaigns and ad hoc email deployments; hands‑on familiarity with analytics tools (e.G. Google Analytics)Effective planning and project management skillsKnowledge of the mortgage industry and mortgage brokering in Canada would be an assetExperience in financial services, insurance, investments, or related fieldUnderstands email regulations and privacy rules with a solid understanding of Canada’s Anti‑Spam Legislation (CASL)Experience using Marketing CloudExperience using SalesforceExperience using Constant Contact, Pardot, and CVENT would be an assetExperience with CMS, Google analytics or CDP preferredSolid experience with survey tools: use, integration with Salesforce, landing pages, and complex results analysisStrong internet, Excel, email, and electronic document management skillsUnderstanding of Canada’s Anti‑Spam Legislation (CASL)Analytical and problem‑solving skillsExcited about data and finding useful nuggets of information to make smart marketing decisionsExperience running and optimizing large scale marketing campaignsKnowledge of professional communications and marketing principlesAbility to maintain confidentiality on all sensitive mattersEnthusiastic, creative, and experienced in working effectively in a team‑oriented, collaborative environmentStrong attention to detailAbility to interact with a wide range of internal and external contactsStrong oral and written communication skillsExcellent organizational and time‑management skillsAbility to multi‑task in a fast‑paced environmentSelf‑driven, motivated with the ability to work independently and in a team environmentCarries out duties with integrity and takes responsibility for actionsDesire to learn and succeedAbility to handle multiple tasks with tight deadlinesKnowledge of HTML, AMPscript & SQL an assetWell organized and able to track and manage projects on time and efficientlyOrganizational, analytical, and problem‑solving skillsSelf‑driven, extremely motivated, and takes initiativeComfortable working with a team in a fast‑paced environment, able to prioritize/meet deadlines within specific time constraintsA team player, this position works closely with the entire marketing team and many internal partnersWell organized and be able to track and manage projects on time and efficientlyAbility to manage email technology vendorExperience managing a teamUniversity Degree in marketing, computer science or related fieldPosition #: req2256Employment Status: Permanent Full TimeNumber Of Openings: 1Department: Corporate ServicesInternal Job Title: Sr. Manager Marketing AutomationsSalary Range: $90,000 - $100,000If this sounds like you and you are looking to be a part of one of Canada’s largest independent mortgage finance companies, then we want to hear from you!#J-18808-Ljbffr

📌 Sr. Manager Marketing Automations (Toronto)
🏢 MCAP
📍 Toronto