Zenith seeks a Senior Media Planning Specialist to support the development of strategic media initiatives. Focus on market data analysis and budget optimization to create effective advertising campaigns.With at least three years of media experience, you will evaluate diverse media alternatives, making informed recommendations for audience targeting. This role entails collaboration with agency partners and clients to consistently oversee campaign management and ensure achievement of objectives.Key Responsibilities:
Analyze consumer insights to guide media budgets
Recommend media channel strategies and allocations
Present strategic media plans to clients
Maintain campaign adherence to overall objectives
Actively participate in financial processes and billing accuracyRequirements:
Bachelor's degree in business or marketing preferred
3+ years’ experience in media planning and buying
Solid written and verbal communication skills
Proficient in analytical tools and reporting resources
Demonstrated critical thinking and problem-solving abilitiesMake a significant impact at Zenith by applying your strategic media planning skills to enhance client outcomes.#J-18808-Ljbffr

📌 Senior Media Planning Specialist Toronto
🏢 Publicis Groupe
📍 Toronto