Elevate your expertise in digital marketing as a Freelance Senior Paid Social Specialist for an established B2B technology company. You'll manage paid social campaigns and drive results across platforms like LinkedIn and Meta/Facebook.

This role is pivotal for improving campaign performance along the customer journey, emphasizing pipeline growth. You'll execute and optimize campaigns while providing strategic recommendations to enhance overall marketing efforts. Collaboration with internal teams is key, as you'll support campaign launches and monitor performance metrics.

Key Responsibilities:
• Manage campaigns on LinkedIn, Meta/Facebook, and Reddit
• Monitor budgets, pacing, and bid strategies continuously
• Build campaigns with supplied creative and copy




• Test and optimize audience targeting and placements
• Recommend strategies to enhance demand generation goals

Requirements:
• Solid hands-on experience in B2B SaaS paid social
• Expertise in LinkedIn Ads and Meta Ads necessary
• Ability to manage significant paid media budgets
• Strong analytical skills for campaign optimization
• Desirable knowledge of Reddit Ads and other platforms

Leverage your analytic prowess and hands-on experience to drive impactful social campaigns that support B2B marketing objectives.
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📌 Freelance Senior Paid Social Specialist (Quebec City)
🏢 Pfizer
📍 Quebec City