About Brand Health Tracking At Ipsos, our Brand Health Tracking team helps some of Canada's leading brands understand how they are performing in market, diagnose what's driving growth, and identify opportunities to strengthen their connection with consumers.

We go beyond measurement to uncover the "why" behind brand performance, helping clients make smarter decisions across branding, communications, innovation, customer experience, and business strategy.

Our work sits at the intersection of consumer psychology, brand strategy, advertising effectiveness, and commercial success.

In addition to managing best-in-class brand health tracking programs, we frequently partner with colleagues across Ipsos, including our Creative Excellence team, to help clients evaluate advertising and communications, understand the impact of their marketing investments, and optimize creative performance.

As part of a collaborative and high-performing team, you'll work with experienced researchers and consultants who are passionate about helping clients build stronger brands and make more confident business decisions.

What Makes This Role Important at Ipsos? As a Senior Account Manager, you will be a trusted advisor to a portfolio of clients, helping them understand the equity of their brands and translate consumer insight into meaningful business action.

You will lead complex brand tracking programs from design through delivery, uncovering the insights that help marketers understand brand performance, identify growth opportunities, and evaluate the impact of marketing and communications efforts.

You'll work directly with client stakeholders, developing strong relationships and providing strategic recommendations that influence brand, communications, and business decisions.

This role offers a unique opportunity to work across a broad range of industries and business challenges, partnering with marketers, insights leaders, and agency teams to understand consumer perceptions, advertising effectiveness, and drivers of brand growth.

Beyond brand tracking,



you'll have opportunities to collaborate with Ipsos' Creative Excellence and broader Brand Health teams on advertising and communications effectiveness projects, expanding your expertise and exposure to a wider range of marketing challenges.

As a senior member of the team, you'll also play an important role in coaching and developing junior researchers while continuing to grow your own consulting, storytelling, and client leadership capabilities.

What you can expect to be doing Client Partnership Manage and grow relationships with a portfolio of key client accounts, becoming a trusted advisor on brand and marketing performance Consult with clients on business, brand, and communications challenges, helping shape research approaches that answer critical business questions Help clients understand drivers of brand equity, brand performance, consumer behaviour, and marketplace dynamics Lead client discussions, presentations, and workshops that translate research findings into clear recommendations and action plans Identify opportunities to expand existing client relationships through additional research and advisory solutions Research Management Lead end-to-end delivery of ongoing brand health tracking programs, ensuring excellence in research design, execution, analysis, and reporting Oversee questionnaire development, research design, data interpretation, quality assurance, and insight generation Synthesize complex data into concise, compelling narratives that connect findings to business and marketing implications Brand & Marketing Expertise Support and collaborate on advertising and communications effectiveness studies, including creative evaluation and campaign measurement initiatives Work alongside colleagues across Brand Health, Creative Excellence, and other Ipsos solution areas to deliver integrated client solutions Stay current on industry trends,



brand strategy, advertising effectiveness, and consumer behaviour to continually elevate client recommendations Team Leadership Coach, mentor, and support junior team members in research execution, storytelling, and client management Contribute to a collaborative team culture that encourages continuous learning and development Share expertise and best practices across projects and teams This might be the job for you if you have: 5-8+ years of market research, insights, consulting, or related experience Strong quantitative research background, with experience managing complex tracking, brand, communications, advertising, or customer-focused research programs Proven ability to translate research findings into strategic recommendations and business impact Excellent client relationship and stakeholder management skills Strong presentation, storytelling, and communication abilities Experience managing multiple projects and priorities in a fast-paced workplace Intellectually curious with a desire to better understand the “why” behind the data.

Comfort with online data or reporting platforms.

Demonstrated ability to coach and develop more junior team members If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply.

We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to! In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $70,000 to $75,000 CAD.

Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

What’s in it for you: At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

📌 Senior Market Research Manager, Brand Health Tracking (Vancouver)
🏢 Ipsos
📍 Vancouver