At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there.

We create products made for people who enjoy nature and want to go far and feel good.

We do this all while keeping our planet and the impact of our products in mind.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture.

If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.

Assistant Store Manager What will you do? A day in the life of a Assistant Store Manager at icebreaker looks a little like this.

As the Assistant Store Manager, you will lead, develop, and motivate a team of Brand Advocates to deliver consistent, best-in-class customer experience that reflects our brand values and purpose.

You will partner closely with the Store Manager to drive profitability by ensuring excellence in customer engagement, merchandising, operations, and community connection.

In the Store Manager’s absence, you will assume full responsibility for the store.

This role is ideal for someone passionate about leadership, team development, and creating an inclusive, high-performing retail environment.

Let’s break down that day-in-the-life a little bit more.

What do you need to succeed? We all bring unique skills to work each day.

For this role, there are foundational skills needed to succeed, along with 2+ years of retail or store leadership experience in a fast-paced, customer-focused environment.



A High School Diploma or equivalent is preferred; but we value hands-on experience and demonstrated achievements most.

The foundation skills you will need in this position are: Proven ability to drive results through store teams and exceed sales and profit goals.

Skilled in coaching, engaging, and building high-performing, diverse teams.

Strong verbal and written communication skills with the ability to influence across all levels.

Solution-oriented and flexible in a fast-paced, dynamic retail environment.

Capable of working independently, managing shifting priorities, and meeting business expectations.

Comfortable using word processing, spreadsheets, and retail software tools.

Ability to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

Now WE have a question for YOU.

Are you in? Hiring Range: $25.25 - $32.76 CAD per hour Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.

Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

📌 icebreaker: Assistant Store Manager - Vancouver Premium Outlet
🏢 VF
📍 Vancouver