Lead innovation at CIBC as the Director of Media Analytics. Drive strategic growth through data-driven media investments while mentoring a team of analysts in a hybrid work environment.
Join the Marketing and Client Solutions Decision Sciences team at CIBC, actively shaping media strategies and optimizing client outreach. You will oversee analytics frameworks, implement AI-driven insights, and foster a high-performing analytics function, ensuring alignment with business objectives. This role requires a hands-on leader ready to transform complex data into actionable strategies for client engagement and media effectiveness.
Key Responsibilities:
• Champion media analytics and strategic growth initiatives
• Design and evaluate analytics frameworks for media effectiveness
• Lead execution and refinement of analytical solutions
• Build and mentor a high-performing analytics team
• Embed responsible analytics practices and governance
Requirements:
• Proven leadership in media analytics and strategic thinking
• Advanced analytical skills in AI/ML applications
• Solid understanding of media landscape and optimization techniques
• Ability to influence decisions through clear communication
• Relevant experience in marketing or media analytics
Make an impact with your media analytics expertise at CIBC in a role that prioritizes strategic innovation and team development.
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📌 Director of Media Analytics at CIBC (Ontario)
🏢 CIBC
📍 Ontario