19 Oct
|
Greenpark
|
Quebec City
19 Oct
Greenpark
Quebec City
FTC until the end of the year, with a high likelihood of extensionRemote, EST time zoneAbout Greenpark Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social contentto help brands create meaningful connections that impact people's liv es. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, N es tle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.Our ValuesAs a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’,‘ Acting Together’,‘ With Kindness ’are the values that guide us.About the role This Copywriter should possess an understanding of pharmaceutical marketing and be able to communicate brand objectives to authentically connect with audiences. The Copywriter will need to translate complex details of various therapeutic areas (Oncology, CVRM, RIA, V&I and RDU) and thoroughly understand the products, their scientific position, brand guidelines and marketing goals to develop digestible promotional content and messaging across channels.This position requires a highly detailed, creative thinker with excellent storytelling abilities, as well as a love for life sciences, research, and annotation. This role will help craft bold and evocative marketing messages, promotional-only training materials, and digital content that engages and influences sales teams, HCPs, and patients and their caregivers.What you’ll do Creating and executing creative and effective content strategies and communication campaigns based on secondary market research and insightsAnalysing available data for a market, competitors,
and the needs/preferences of our audience to help our team create relatable and captivating contentResponsible for ensuring the quality of all externally facing content and adherence to our brand voice, tone, and writing styleInterpret creative briefs to develop and produce creativity from concepts through executionMonitoring the execution of the established plans and strategiesDeciding on content formats and publishing datesManaging the creation of editorial calendars and adhering to the proposed timelinesSupporting creative teams with feedback and guidance on scientific accuracyResearch and understand the clients’ needs and target audiences, through an online search, review of existing research, and interviews with subject matter expertsWrite original copy and edit content for a range of marketing and communications materials; use references and annotations as neededCollaborate with a team of client service managers, strategists, and creative staff on timelines, allocated resources, and creative executionPresent copy concepts and final deliverables to the internal team, and to the client as needed, and participate in client pitches on occasionRevise copy based on internal and client feedback/directionParticipate in the regulatory responsibilities and requirements to gain asset approvalsMeets established deadlines or provides reasonable notice of special circumstances requiring deadline extensionAbout you Minimum 7+ years’ experience in a fast-paced, high-volume environment in promotional content development for pharma industry (pharma marketing/health care advertising/sales/ copywriting)A degree/diploma in health science (medicine/pharma/biology/biosciences/etc) AND/OR a degree/diploma in communications with experience of copywriting for pharma promotional marketing. Any additional marketing degree/certification/diploma will be a plusExperience with print + digital assets in pharma marketing.
Experience with global brands will be a plus.Develop copy and concept for marketing materialsUse storytelling skills to create engaging assetsUnderstand and internalize brand guidelines and strategy, to implement the same in developing collaterals for the clientWork closely and flexibly with design, brand, production, digital, and product teams to deliver strategic initiativesContribute to cross-channel creative ideation/campaign developmentEstablish and maintain the highest possible standards of promotional contentMaintain up-to-date knowledge of client-related industry trendsStay updated on appropriate style guidelines and brand voice for consistency in messagingUnderstand and follow regulatory standards and requirements for successful submissionsFollow best practices for annotationsIdentify copyrighted material that requires permission for reproduction; process permission request when requiredEffectively use company project management and communication softwareAttend kick-off, status, and other job-related meetingsIncorporate client feedback and collaborate with the team to addressYou are a Data-driven storyteller that will be capable of synthesizing complex concepts into engaging narratives that deliver real value to customers (HCP’s & Patients) and position the brands superiorityCommunicate effectively, including active listening and taking directionManage complexity and recognize when to ask questionsResourcefulness, particularly with knowledge application and problem-solvingCustomer focus, mainly by learning how to anticipate customer needsEnsure accountability, by following through and taking responsibilityStrong skills in time management, prioritizing, and organizing, with attention to detail and ability to adhere to deadlinesExceptional writing and research skillsAbility to work independently and with a team to meet deadlinesExcellent organizational skills and multitasking abilityYou live & breathe Greenpark’s core values ‘We Strive’,‘ Acting Together’,‘ With Kindness’ championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.#J-18808-Ljbffr
📌 Medical Copywriter (Est Timezone) (Quebec City)
🏢 Greenpark
📍 Quebec City