Job Description
Insight Global is seeking a Personalization Strategy Manager for a Big 5 Canadian Bank for a 12-month contract with the possibility of extension.

This individual will be responsible for developing and executing data-driven personalization strategies across the bank's digital web experiences, partnering closely with marketing, product, UX, analytics, and technology teams.
• Collaborate with Digital Managers across various lines of business (LOBs) to ideate and implement personalization strategies for owned web properties.
• Partner with stakeholders across the bank to identify personalization opportunities for new webpage launches.
• Conduct research using internal data sources, Adobe Analytics, and other tools to inform personalization design.
• Develop hypotheses and execute A/B tests to validate personalization strategies, such as mobile view optimizations.
• Work closely with content designers and UX designers to craft cohesive and personalized user experiences.
• Coordinate with cross-functional teams including product, marketing, development, QA, and analytics to ensure alignment and execution.
• Analyze user data to identify segments, such as app users without specific products, and tailor experiences accordingly.
• Author user stories and support quality assurance processes in collaboration with internal developers, QAs, and design teams.
• Drive personalization strategy by identifying testing opportunities and effectively communicating with partner teams.
• Create and maintain a personalization roadmap, including target audiences, campaign goals, and delivery timelines.
• Prioritize initiatives based on impact, feasibility, and stakeholder input.
• Manage stakeholder relationships by securing buy-in through data-driven storytelling, expectation management, and project tracking.




• Monitor live tests using Adobe Analytics and Salesforce Marketing Cloud to assess performance and optimize experiences.
• Present findings and test results to internal teams and leadership to inform future strategy.

We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.

Skills and Requirements
• 2-3+ years experience in digital marketing
• Experience optimizing and maintaining personalization journeys/strategies
• Strong business acumen
• A/B testing experience
• Strong stakeholder management skills
• Analytical mindset
• Great communication, hunger for developing skills, and a self-starter mentality
• Agile experience
• Adobe Analytics or Google Analytics
Knowledge of UX, experience partnering with design
• Salesforce Marketing Cloud, Adobe Target, Optimizely and equivalent technologies
• CMS experience (ie.

Nintailed Contentful Personalization)
• Experience working with large data sets (enterprise data, customer profiling, behaviour analytics)
• Product management experience, maintaining the integrity of digital experiences
Banking/FI
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day.

We are an equal employment prospect/affirmative action employer that believes everyone matters.

Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].

📌 Personalization Strategy Manager (Toronto)
🏢 Insight Global
📍 Toronto