About WrightPlan

WrightPlan is a growing company specializing in software solutions for the crane & rigging, machinery moving, and specialized construction industries. We streamline complex workflows and enhance operational efficiency for our clients, providing them with software to manage their projects more effectively and drive profitable growth.

Overview

Are you someone who lights up in a conversation with a stranger? Are you looking for a role where your communication, hustle, and persistence directly drive results you can measure? We're looking for a results-driven Business Development Representative to generate and qualify high quality leads that directly fuel WrightPlan's sales pipeline. You'll combine curiosity, persistence, and process to uncover opportunities, build meaningful conversations, and hand off well-qualified prospects to our Sales team. This is a full-time position, based in our Waterloo, Ontario office. The role is ideal for someone who thrives in a metrics-driven environment and loves seeing their outreach directly translate into real business impact.

During onboarding, this role will be based in the office. After three months, it transitions to a hybrid schedule with minimum three in-office days per week.

Your Responsibilities:

- Book meetings for our sales team.
- Identify and engage decision-makers at prospective companies through targeted outreach (phone, email)
- Execute structured, multi-touch (phone and email) campaigns that create awareness and drive interest
- Qualify prospective customers based on the problems they have, business pain points, buying readiness, and alignment with WrightPlan's solutions (we'll teach you).
- Consistently hit your monthly for targets for meetings booked and sales leads.

Daily Execution & Reporting

- Maintain an expected dial quota per day to book 4 qualified meetings a week (approx. 80 dials per day)




- Submit prospecting data to keep the Sales team updated end of each workday, including date, calls dialed, connected calls, and meetings booked, to assist with their sales process
- Maintain good data, accurate follow-ups, and clean notes on interested prospects.
- Work with Marketing to refine messaging and campaigns that convert
- Provide feedback to Marketing and Sales on lead quality, objections, and buyer trends
- Use data to assess your own performance and iterate on outreach strategy regularly
- Embrace coaching and training to continuously improve conversion ratios

What You Bring:

- The right attitude! An ability to call people you have never spoken to and persuade them to schedule a call with one of our sales people. (You will have a script.)
- Good communication skills and a persistent attitude.
- Good organizational skills.
- Comfortable with technology.
- A self-starter who thrives on targets, ownership, and teamwork

What We Offer:

- Competitive base salary plus commission structure with real earning potential
- Comprehensive health, dental, and vision and other related benefits
- Adaptable hybrid work after onboarding
- A supportive, high-performance team where results are recognized and celebrated
- Regular company social and team events
- Full training and coaching on how to do this role.

Job Types: Full-time, Permanent

Pay: From $52,000.00 per year

Benefits:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Application question(s):

- Are you located in or around the Waterloo Region?
- What technology and apps have you used?
- Are you a recent graduate, or currently in a program? Please explain.
- Are you comfortable walking into a room full of people and starting a conversation with someone you don't know?

Language:

- English (required)

Work Location: Hybrid remote in Waterloo, ON N2J 3H8

📌 Business Development Representative (Base + Commission) (Waterloo)
🏢 WrightPlan
📍 Waterloo