We are a retirement living community seeking an experienced and highly motivated professional Community Relations Director. We provide exceptional quality, comfort, and care to clients who are looking for a place to call home. The ideal applicant will have experience working with multiple teams to ensure sales goals for the business are met. A successful candidate will also have strong organizational skills, excellent communication skills and the ability to maintain relationships with internal and external connections. Prior knowledge or experience in retirement communities a plus.

The Community Relations Director will be responsible for generating and managing leads to qualify prospects and guide them through the transition of moving into their new home. You will work closely with the General Manager and Directors to create a cutting-edge and strategic marketing plan. Your goal is to achieve your budgeted occupancy targets. This person will create trust and connect with prospective clients and their families through phone calls and tours of the community. Ideate ways to increase occupancy and achieve targeted occupancy goals

Duties

Qualifications

· Develop and execute strategic sales plans to identify new business opportunities and expand market presence

- Build and maintain strong relationships with clients through regular communication and personalized service
- Conduct market research and analysis to identify trends, customer needs, and competitive positioning




- Lead negotiations with potential clients to secure contracts that align with company goals
- Manage existing accounts to ensure customer satisfaction, retention, and growth
- Collaborate with marketing teams to develop campaigns that target key segments and generate leads
- Utilize Salesforce or similar CRM tools to track sales activities, customer interactions, and pipeline progress
- Provide insightful analysis on sales performance metrics and recommend improvements for future strategies
- Demonstrate leadership within the team by mentoring junior staff and sharing best practices

· Proven experience in B2B sales, business development, or account management

- Strong negotiation skills with a track record of closing deals successfully
- Excellent communication and interpersonal skills capable of engaging diverse audiences
- Proficiency in Salesforce or comparable CRM software is preferred
- Analytical skills to interpret data, market trends, and customer feedback for strategic decision-making
- Knowledge of marketing principles and strategies to support sales initiatives
- Leadership qualities with the ability to motivate team members and lead projects effectively
- Ability to adapt quickly in a fast-paced environment while maintaining professionalism and focus on results

Advantages:

- Extended health care
- On-site parking
- Paid time off
- RRSP match

Work Location: In person

📌 Community Relations Director (Winnipeg)
🏢 Confidential
📍 Winnipeg