Who you are

- 6-8 years in social content, organic channel growth, or content production, with time spent building rather than maintaining

- You've made content that did more than perform, it brought new people to a brand and changed what they thought about it. You can point to the work and tell us what moved

- You write your own concepts and scripts, and you've directed production partners against them rather than waiting for an agency to bring you an idea

- You know what's good before the numbers tell you, you can say why, and you can defend a call that isn't the safe one

- You've sourced and managed creators directly, including rates, contracting, and usage rights

- Strong editorial and writing judgment

- Proficient in Sprout Social or a comparable platform, and comfortable in native analytics

- Comfortable moving between quantitative performance data and qualitative audience signal

- Bonus: media, publishing, subscription, or creator-economy category experience

- Bonus: exposure to paid social, you should understand how paid and organic work together even if you're not buying

What the job involves

- Scribd is looking for a Social Content Lead to build our organic social channels from the ground up, starting with YouTube and LinkedIn

- This role decides what Scribd makes for organic social, builds the formats that make it repeatable, while also honing in on further driving our creator program

- It's a zero-to-one build, not the upkeep of something already running, which means the first six months are about invention: what the channel is for, what the recurring formats are, who's in front of the camera, etc

- This is a hands-on senior role

- You'll finesse the strategy and then go make the thing

- Refine what Scribd's social channels are for, who they're for, and what we make for each

- Design a slate of repeatable formats and series rather than a calendar of one-offs, and build the channel architecture to carry them

- Own the integrated content calendar across organic social channels





- Coordinate with campaign and community management so the channels are running consistently with one voice and tone

- Keep stakeholders aligned from brief to publish

- Concept and script content yourself, in detail. We have production partners, but they execute against your thinking, they don't supply it

- Develop concepts with our in-house brand design team to land the look, feel, and on-screen treatment before anything goes to production

- Brief and manage production partners through pre-production, shoot, and post, direct on set, and own the review cycle to final cut

- Know what each format costs and make the call on what needs a production partner versus what we can shoot, cut, or repurpose internally

- Source, brief, negotiate with, and manage creators, and build a roster rather than a series of one-off engagements

- Own the creator content pipeline end to end, from identifying talent through usage rights to delivery

- Develop creator-led content that runs on our channels and theirs, and know which belongs where

- Work with Legal on contracts, rights, and disclosure

- Define what good looks like per channel, retention and watch time on our channels

- Maintain dashboards in Sprout Social and native platform analytics

- Deliver a monthly read to brand leadership on what's working, what's being invested behind, and what's being cut

- Run tests on formats, content pillars, and cadence, and flag what's working proactively

Benefits

- Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees

- 12 weeks paid parental leave

- Short-term/long-term disability plans

- 401k/RSP matching

- Tuition Reimbursement
- Learning &
- Development programs

- Quarterly stipend for Wellness, Connectivity &

- Comfort

- Mental Health support & resources

- Free subscription to Scribd + gift memberships for friends & family

- Referral Bonuses

- Book Benefit

- Sabbaticals

- Company wide events

- Team engagement budgets
- Vacation &

- Personal Days

- Paid Holidays (+ winter break)

- Adaptable Sick Time

- Volunteer Day
- Company-wide Diversity, Equity, &

- Inclusion programs

📌 Content Lead (Toronto)
🏢 Scribd
📍 Toronto