19 Oct
|
Sidekick
|
Toronto
At Sidekick, we help people recover faster from injuries. At Sidekick, we help people recover faster from injuries. Trusted by Olympic champions and everyday athletes, our products have been featured in Men's Health and Running Magazine.
A lot of performance creative work goes into creating demand that wasn't there. Our customer already wants what we sell. Their heel hurts every morning when they get out of bed, or their ankle rolls on uneven ground and they've stopped trusting it.
Better creative is what lets us spend more, so we need a steady supply of ads that keep working as budgets grow Runners, older adults worried about falling, people on their feet all day. Read the data weekly, iterate what's working, retire what's finished Short and long-form video, hooks that stop the scroll,
dialogue that sounds like a real person. Direct the edit. 4+ years writing paid social ads that were judged on sales (not brand awareness, engagement etc.) ~ You've opened a current audience before, and you can name the angle that got you inExcellent writing for spoken word, which is a different skill from writing for the page ~ Health, fitness or medical device categories are a plus You'll be held to a high bar, which means you'll get better fast Comprehensive health benefits They will be hybrid (2 days in-office, 3 days WFH for).
Outside of Toronto candidates will be fully remote
📌 Digital Creative Strategist (Toronto)
🏢 Sidekick
📍 Toronto